The storied halls of Moschino echo with the whispers of imminent change. Argentine designer Adrian Appiolaza now takes the helm.
The Italian fashion house appointed Appiolaza as its new creative director, following the passing of Davide Renne in late 2023 and Jeremy Scott’s exuberant 10-year reign, ushering in an era of both anticipation and intrigue.
Appiolaza, a rising star in the fashion firmament, arrives with an impressive pedigree. His tenure as design director at both Loewe and Chloé honed his skills in crafting luxurious garments imbued with a touch of whimsicality. This inherent understanding of high fashion’s delicate dance between reverence and subversion positions him well to navigate Moschino’s unique legacy.
While Appiolaza remains tight-lipped about his vision, whispers of “explosive creativity” and a “theatrical” touch hint at an exciting evolution for the brand. We envision Moschino’s signature boldness amplified, with fashion shows transformed into avant-garde spectacles and garments that push the boundaries of sartorial expression — think bold silhouettes, unexpected colour palettes, and meticulously crafted embellishments that demand attention not just for their audacity, but for their technical finesse.
The highly anticipated debut collection is slated to hit the runway on February 22 during Milan Fashion Week. Fashion cognoscenti are already abuzz with speculation. Will Appiolaza pay homage to Moschino’s heritage while injecting his own distinct flair? Or will he chart a completely new course, one that redefines the brand’s identity for a new generation?
One thing is certain: with Appiolaza at the helm, Moschino is poised for a bold and transformative chapter. While the future remains unwritten, one can’t help but feel a thrilling sense of anticipation.
This story first appeared on GRAZIA International.