With Disney+’s American Love Story putting Carolyn Bessette-Kennedy back at the center of the cultural conversation, fashion has quietly returned to her frequency. Long before “quiet luxury” became a marketing term, Bessette defined a uniform built on discipline: camel coats, narrow knits, straight-leg denim, unfussy loafers. It wasn’t minimal for effect. It was minimal because it worked.
Now, that same precision feels directional again.
At the core of the revival is The Row, founded by Mary-Kate Olsen and Ashley Olsen in 2006. The label built its authority on proportion rather than branding — shoulders cut just so, trousers that elongate without clinging, fabrics that signal luxury without logos. The Olsens didn’t invent restraint, but they industrialized it.
Today’s style leaders are fluent in that language. Sofia Richie Grainge leans polished and controlled, often pairing elongated blazers with lean silhouettes. Kendall Jenner moves more austere — floor-grazing coats, flat sandals, pared-back tailoring that reads almost severe. Rosie Huntington-Whiteley gives the look a sensual edge, offsetting masculine jackets with bare skin and sleek denim.
Margot Robbie, between high-glam appearances, defaults to relaxed suiting and crisp basics. Even Robbie’s Wuthering Heights co-star Jacob Elordi embodies the mood off-duty — roomy trousers, understated knits, jackets that skim rather than grip.
After years of hyper-branding and maximal styling, this recalibration feels less like a trend and more like a correction. Studied nonchalance signals certainty. It suggests a wardrobe built slowly, not assembled for the algorithm.
Carolyn Bessette understood repetition as power. The Olsens turned that philosophy into a global luxury standard. And today’s most photographed dressers are proving that restraint — when executed properly — isn’t quiet at all. Buy fewer pieces. Cut them better. Repeat them often.
Minimalism, at this level, reads less like simplicity and more like authority.
This story first appeared on GRAZIA USA.
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