By Vanishaa Vasudhevan

Spellbinding Fashion Fusion With Coach and INNAI

It's modern culture. It's love at first sight.
Coach x INNAI

As a celebration of tradition meeting contemporary flair, Coach introduces its latest collab: Coach x INNAI, a partnership with the prestigious Malaysian fashion house led by Izrin Ismail. The line blends INNAI’s distinctive artistry with Coach’s iconic design philosophy, embodying a mutual aspiration to invigorate heritage with today’s expressive verve.

Inspired by the intricate beauty of Malaysian batik art, the collection delves into a colourful journey through a modern lens. Central to its essence is the “Paradise Swirl” pattern, a homage to the iconic hibiscus flower, reimagined in INNAI’s signature pastel tones. Echoing the nostalgia and carefree spirit of the Eastern Malaysian coastline, each piece showcases meticulous craftsmanship, honouring both the label’s traditions and Coach’s legacy of excellence.

The collection features a carefully curated range of t-shirts and classic totes decorated with INNAI’s distinctive motifs in soft summer shades of beige, blue, and pink—perfect for our tropical weather. Signifying yet another milestone for Coach, this collection is set to make its grand entrance exclusively at all Coach retail outlets across Malaysia beginning on 26 April, 2024. Whether you’re a fashion enthusiast or just someone who appreciates a good story behind its clothing, get ready to dive into the world of Coach x INNAI. 

Coach x INNAI collection will be launching exclusively at all Coach retail stores in Malaysia from 26 April 2024 or shop the collection on