Cole Haan Masters the Art of Walking in its Spring 2024 Collection

Classics reimagined and remastered.

In partnership with

They say that only when you master the basics, can you change the rules of the game—and that is precisely what Cole Haan is doing in its Spring 2024 collection campaign, “Remastering Tradition”. Featuring supermodel Grace Elizabeth, the campaign explores the collection’s everyday wearables that have been reinvented for that extra panache.

“Cole Haan’s legacy of style is rooted in our tradition of craftsmanship, design, and innovation. But that’s not what makes us iconic,” said David Maddocks, Cole Haan Brand President. “We believe traditions begin with the courage to take something existing and give it new life. With this campaign, as with our products, we continue to inspire our customers, both existing and new, to see things in a new light and celebrate life’s everyday moments.”

Just take a look at some Cole Haan favourites, like the women’s loafers and the men’s ZERØGRAND oxfords (now the ZERØGRAND Remastered Oxfords). The former is redesigned to include braiding elements, colour-blocking hues, and shiny hardware. We were recently able to discover the collection for ourselves at Cole Haan’s newest store at The Exchange, TRX Kuala Lumpur. Not only were we treated to a curated and guided tour of the store, but we also got to see, touch, and feel the brand’s signature footwear, accessories, and lifestyle products.

Discover the campaign below.

Check out the collection here.