By Karli Poliziani

End of an Era: Dries Van Noten Steps Down From His Eponymous Brand

After 38 years, fashion legend Dries Van Noten departs his label. Learn about his impact, the future of the brand, and why fashion will never be the same.
Dries Van Noten
PARIS, FRANCE – SEPTEMBER 27: Dries Van Noten walks the runway at the end of the Dries Van Noten Womenswear Spring/Summer 2024 show as part of Paris Fashion Week on September 27, 2023 in Paris, France. (Photo by Thierry Chesnot/Getty Images)

The fashion world is abuzz with the news of Dries Van Noten’s departure from his eponymous label. Announced this morning, the legendary Belgian designer will relinquish his role as Creative Director after an illustrious 38-year career.

A Legacy of Color and Innovation

Dries Van Noten
PARIS, FRANCE – FEBRUARY 28: A model walks the runway during the Dries Van Noten Womenswear Fall/Winter 2024-2025 show as part of Paris Fashion Week on February 28, 2024 in Paris, France. (Photo by Peter White/Getty Images)

Van Noten’s impact on the industry is undeniable. He rose to prominence in the 1980s alongside the Antwerp Six, a group of avant-garde Belgian designers who challenged fashion’s established norms. Van Noten, however, carved his own path, known for his masterful use of color, luxurious fabrics, and a unique ability to blend historical references with contemporary silhouettes.

His collections transcended trends, offering a timeless sophistication with a touch of eccentricity. From his signature floral prints to his expertly tailored suits, Van Noten’s designs resonated with a discerning clientele who appreciated quality and individuality.

Passing the Torch

PARIS, FRANCE – JUNE 27: Stylist Dries Van Noten attends the Dries Van Noten Exhibition Party as part of the Paris Fashion Week Menswear Spring/Summer 2015 at Musee Des Arts Decoratifs on June 27, 2014 in Paris, France. (Photo by Richard Bord/Getty Images)

In a statement, Van Noten expressed a desire to make way for a new generation: “I have been preparing for this moment for a while, and I feel it’s time to leave room for a new generation of talents to bring their vision to the brand.” The final collection designed by Van Noten will be the Spring/Summer 2025 menswear line, showcased at Paris Fashion Week this June.

The future of the Dries Van Noten brand remains bright. The women’s Spring/Summer 2025 collection will be designed by Van Noten’s trusted studio team, ensuring a smooth transition. A successor for the Creative Director role is expected to be announced in due course.

A Lasting Impact

PARIS, FRANCE – JUNE 23: Fashion designer Dries Van Noten walks the runway during the Dries Van Noten Menswear Spring/Summer 2017 show as part of Paris Fashion Week on June 23, 2016 in Paris, France. (Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)

While Van Noten’s absence will be keenly felt, his legacy is secure. He leaves behind a body of work that is both commercially successful and critically acclaimed. His influence on contemporary fashion is undeniable, and his innovative spirit has paved the way for countless designers.

Dries Van Noten may be stepping down, but his vibrant colors and timeless designs will continue to grace the wardrobes of fashionistas for years to come. The fashion world eagerly awaits the next chapter for the brand he so meticulously built, while celebrating the immense contribution of this iconic designer.

This story first appeared on GRAZIA International