By Karli Poliziani

Gucci Makes A Majestic Return To London For Cruise 2025 Under Sabato De Sarno’s Creative Direction

Gucci's Cruise 2025 collection takes flight in London on May 13, marking a return to the brand's roots and showcasing the vision of fresh creative director Sabato De Sarno.
MILAN, ITALY – JANUARY 12: Designer Sabato De Sarno acknowledgthe applauseof the audience at the Gucci Ancora Fashion Show during Milan Fashion Week Menswear Fall/Winter 2024-2025 on January 12, 2024 in Milan, Italy. (Photo by Daniele Venturelli/Getty Images for Gucci)

Mark your calendars! Gucci is set to unveil its highly anticipated Cruise 2025 collection in none other than London, marking a significant return to the British capital on May 13. This exciting announcement signals a new chapter for the brand under the creative direction of Sabato De Sarno, while simultaneously echoing Gucci’s deep-rooted connection to the city.

London holds a special place in Gucci’s history. It’s where Guccio Gucci, the brand’s founder, opened his first-ever store in 1931, laying the foundation for the global fashion empire we know today. This homecoming, as some are calling it, is more than just a show; it’s a symbolic gesture honoring the city’s influence on Gucci’s design codes and brand identity.

LOS ANGELES, CALIFORNIA – NOVEMBER 04: Gucci Creative Director Sabato De Sarno attends the 2023 LACMA Art+Film Gala, Presented By Gucci at Los Angeles County Museum of Art on November 04, 2023 in Los Angeles, California. (Photo by Michael Kovac/Getty Images for LACMA)

While details about the collection itself remain under wraps, anticipation is already swirling. De Sarno’s debut menswear collection at Milan Fashion Week earlier this year offered a glimpse into his design philosophy, characterized by sharp tailoring, sophisticated elegance, and a subtle nod to vintage glamour. We can expect his Cruise 2025 vision to build upon this foundation, likely incorporating elements that resonate with London’s cultural tapestry and historical significance.

The upcoming show promises to be a spectacle not to be missed. With its historical significance, a talented new creative director at the helm, and a captivating London backdrop, the Gucci Cruise 2025 collection is poised to be a pivotal moment in the brand’s ongoing evolution.

Whether you’re a fashion insider or simply an admirer of Italian craftsmanship, mark your calendars for May 13 and prepare to be transported to the world of Gucci, reimagined and revitalized on the streets of London.

This story first appeared on GRAZIA US