By Ava Gilchrist

Hailey Bieber Goes Full Coquette for the First Day of Paris Fashion Week

The patron saint of the ‘clean girl’ aesthetic has graduated to Parisian nymphette-core.
Hailey Bieber has leant into the Parisian ‘coquette’ aesthetic for her first day of Paris Fashion Week. Credit: Instagram/@haileybieber

Within the hierarchy of the celebrity style set, Hailey Bieber’s influence over dictating trends is insurmountable. However, for her latest outing, it seems that Bieber has eschewed leading the trend cycle in favour of following it, with the 26-year-old adhering to the viral ‘coquette’ aesthetic for her first day of Paris Fashion Week.

Descending on the French capital—which one can assume means we’ll see Bieber sitting in the front row at Saint Laurent’s upcoming Spring/Summer 2024 collection—the model departed from her signature all-American, sensual-meets-sportif street style in favour of netizen’s perennial favourite French-inspired feminine trend.

For the occasion, Bieber donned a fresh-from-the-runway pastel pink mini dress from Tory Burch’s recent SS24 collection—we wonder if the retrofuturistic silhouette took the concord straight after Burch’s New York show to arrive in time.

Hailey Bieber in a new season Tory Burch show fresh from her NYFW runway. Credit: Instagram/@haileybieber

The sculpted, body-conscious look featured protruding 3D rings that created a more technical and Pierre Cardin-inspired finish to the hemline. Yet, with the dress comprised of a soft ruched fabric and gathered off-the-shoulder neckline, it bears the hallmarks of the sultry (albeit slightly infantilised) aesthetic.

It’s not merely the dress that marks Bieber’s changing allegiance from ‘clean girl’ to ‘coquette’, but rather the way she styled the new season look. Unlike the raver sunglasses seen on Burch’s runway, Bieber took cues from the streets of Paris.

Well, rather the streets of an 18th Century Paris with the supermodel completing her ensemble with a pair of The Row’s Mary Jane style ballet flats and a velvet bow barrette from New York accessories label Jennifer Behr.

Hailey Bieber. Credit: Instagram/@haileybieber

With the aesthetic emerging from TikTok—the hashtag #coquette currently boasts 12 billion views—it’s only natural that Bieber returned to the platform to document her look in full. Though, Bieber’s style du jour could also have something to do with promoting her new line of colour cosmetics courtesy of her brand Rhode Beauty.

Hailey Bieber’s new style could have somethign to do with the coquette-themed flavours of Rhode Beauty’s tinted Peptide Lip Treatments. Credit: Instagram/@haileybieber

The skincare founder has launched into a new category with four shades of her best-selling Peptide Lip Treatment, including a buttery pink shade she’s dubbed ‘ribbon’.

With the star applying the sheer bubblegum shade in her TikTok, were to believe that her newfound adoration for the coquette aesthetic could have something to do with marketing and sales for Rhode, rather than an exploration of French sensibilities.

Either way, we know Bieber’s sartorial partisans will be coveting this look just as much as her trademark style. And with Paris Fashion Week only just starting, here’s hoping Bieber infuses each of her outfits with a touch of her new lip tints. 

This story first appeared on GRAZIA International.