She’s bidding goodbye to her monster era and embracing the classics: Jennie Kim has just been announced as the global ambassador for Ray-Ban and Ray-Ban Meta. She is, as Ray-Ban says, the embodiment of the brand’s DNA: ruled by a restless spirit for expression and innovation.
I’m really happy to be partnering with Ray- Ban—it felt natural from the beginning. To me, confidence isn’t loud; it comes from feeling comfortable with yourself and expressing who you are in a quiet way. Ray-Ban has that same energy: simple, expressive and easy to live in. I love pieces that stay with you every day and become part of your mood, and this collaboration fits perfectly into that.
Her approach to style mirrors the brand’s philosophy: pieces that are lived in, not performed. The frames become extensions of identity—quietly expressive, instinctively personal, and timeless in their relevance. Jennie’s selection of frames is carefully chosen to reflect both individuality and versatility:
RB3774D
RB3783
The Daddy-O channels a refined 90s nostalgia, balancing sport and sophistication with ease, while the Alix offers a sculptural, shield-like silhouette—bold, architectural, and unapologetically modern. On the other hand, the RB3774D and RX3774VD reinterpret vintage metal frames through an Asian design lens, prioritising both precision fit and elevated form.
For something beyond the classics, the RX5449D introduces a feminine cat-eye with a subtle sense of drama—retro, yet entirely current. Finally, the Drea completes the edit with understated elegance, its soft cat-eye profile lending itself to everyday refinement.
Available through Ray-Ban stores and EssilorLuxottica retail locations, including Sunglass Hut, and select optical retail partner stores in Malaysia.
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