Summer is calling. A silk scarf in your hair, cocktail in hand—if you reach into your bag, it’s only for a pair of sunnies or to touch up your lip gloss. On this front, Loewe’s got you covered: the Scarf Bag is all set to be our newest accessory obsession, as practical as it is insouciant. It’s a classically Loewe blend of leather craftsmanship and whimsy, and Asia’s it-girls are already obsessed.
Loewe is no stranger to a viral accessory. From Instagram-famous tomato clutches to rubbery balloon shoes, the house has a penchant for making a statement, and a knack for drawing eyes and clicks. In the past decade, the Spanish brand has gone from an insider cult favourite to an industry giant—yet it still retains that veneer of offbeat cool, as if to say: IYKYK. When creative directors Jack McCullough and Lazaro Hernandez took the reins of the brand last year, they thus inherited a storied legacy—one that has translated over a century of craftsmanship into something sharply modern.
In McCullough and Hernandez’s hands, leather becomes transformative. The Scarf Bag is Loewe at its purest. The bag’s pointed peaks echo a knotted silk scarf (if you’re in a particularly whimsical mood, they might recall the tip of a rabbit’s ear), while pebbled leather grounds it in a heritage of material excellence. If you needed any more convincing that it’s set to be one of the standout accessories of the season, look no further than Asia’s it-girls, several of whom have been spotted toting the understated silhouette.
The Scarf Bag is nothing if not versatile, proving to be the ideal companion to both Prim Chanikarn’s girlish charm and the edgier streetwear preferred by Aespa’s Giselle. Giselle was spotted carrying a soft white Scarf Bag alongside a sharp tracksuit with neon accents, while Chanikarn paired an identical silhouette with a preppy yellow miniskirt. For Thai actress and Loewe ambassador Baifern, a mocha-coloured Scarf Bag was the cherry on top of a slouchy, vividly coloured jersey-and-jeans ensemble.
Though this season’s brief is summery elegance, there’s no reason to believe that the Scarf Bag is anything less than an all-rounder. Its pink and white colourways speak of breezy elegance; in deep black and rich mocha, the silhouette exudes a more reserved glamour. Have it your way—it’ll be a stylish statement no matter what.
Below, see how your favourite Asian celebrities are putting their own spin on the Loewe Scarf Bag.
Aespa’s Giselle
Baifern
Prim Chanikarn
Kim Na-young
Jasmine Sim
Hong Hwa-yeon
Son Yeon-Jae
This story first appeared in Grazia Singapore.
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