Longchamp, the Parisian designer brand announces Kim Se-Jeong as its latest brand ambassador.
The Korean actress-singer boasts more than 9 million followers on her Instagram and has risen to superstardom for her bubbly personality and an impressive resume under her belt.
Having starred in SBS romantic comedy series, Business Proposal, Kim has since been lauded profusely for her performance in the show having to earn the AAA Best Actor Award, the DCM Popularity Award, as well as the SBS Drama Award for Best Actress.
The announcement was made through advertising visuals for the Spring/Summer 2023 campaign. The actress was seen modelling pieces from the Glamping ready-to-wear collection accompanied by Longchamp’s new star bags, the Box-trot.
The Longchamp Spring/Summer 2023 campaign starring Kim Se-Jeong will cascade across Asia from February 2023. Visuals were shot in the presence of Creative Director Sophie Delafontaine.