From a 3,000% surge in preppy outfit searches to the rise of salmon DNA skincare, here’s everything Gen Z is searching for—and why these trends are shaping the new season.
What do top aestheticians, K-beauty fans and Kim Kardashian have in common? A love for PDRN—yes, derived from salmon sperm—that claims to rejuvenate skin, smooth wrinkles, and spark a new kind of glow.