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  • STYLE
  • FINERY
  • BEAUTY
  • CULTURE
  • CELEBRITY
  • TASTE
  • COVER STORY
  • ALT + BEAUTY AWARDS 2025
  • STYLE
  • FINERY
  • BEAUTY
  • CULTURE
  • CELEBRITY
  • TASTE
  • COVER STORY
  • ALT + BEAUTY AWARDS 2025

fashion

Gen Z Is Searching for Preppy Clothes, Outfits for Matcha Runs, and Salmon DNA Skincare

From a 3,000% surge in preppy outfit searches to the rise of salmon DNA skincare, here’s everything Gen Z is searching for—and why these trends are shaping the new season.

PFW: A Labour Of Love At Miu Miu Spring/Summer 2026

Miuccia Prada turns our attention to the unseen beauty of work and the devotion of women.

PFW: Matthieu Blazy Launches Chanel Into A New Era

Spring/Summer 2026 saw the new creative director debut with a cosmic collision of history and modernity.

PFW: Jonathan Anderson Dares To Make His Mark On Dior

For his grand debut, Anderson remixed legacy to form a bold new identity for the Maison.

MFW: Louise Trotter Weaves A Compelling Debut At Bottega Veneta

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