• STYLE
  • FINERY
  • BEAUTY
  • CULTURE
  • CELEBRITY
  • TASTE
  • COVER STORY
  • CREATIVE CLASS
  • ALT + BEAUTY AWARDS 2025
  • STYLE
  • FINERY
  • BEAUTY
  • CULTURE
  • CELEBRITY
  • TASTE
  • COVER STORY
  • CREATIVE CLASS
  • ALT + BEAUTY AWARDS 2025
  • STYLE
  • FINERY
  • BEAUTY
  • CULTURE
  • CELEBRITY
  • TASTE
  • COVER STORY
  • CREATIVE CLASS
  • ALT + BEAUTY AWARDS 2025

Gen Z

Wait… Is Having a Boyfriend Embarrassing Now? The Internet Thinks So — & It’s About Independence

British Vogue sparked a viral debate about girlhood, identity, and why the internet is collectively rejecting couple-as-personality culture.

Gen Z Is Searching for Preppy Clothes, Outfits for Matcha Runs, and Salmon DNA Skincare

From a 3,000% surge in preppy outfit searches to the rise of salmon DNA skincare, here’s everything Gen Z is searching for—and why these trends are shaping the new season.

What is the Coquette Aesthetic that is Taking Over the Internet at the Moment?

It's all about bows, ribbons and lace.

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