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H&M

Will AI Models Replace Supermodels? Here’s What It Means for Fashion’s Future

Fashion’s future just got a digital makeover. H&M is using AI-generated models, but will they replace our favorite supermodels? Here’s what it really means.

H&M Taps Tyla, FKA twigs, And More For Their Spring/Summer 2025 Campaign

It's the Boho-revival season.

H&M Unveils a New Collab With Rokh, the Korean Label Loved by Jennie and Sydney Sweeney

Subtle subversion and asymmetrical tailoring reign supreme with this new collaborative collection.

Athina Kamaruddin Swings, Sparkles, And Shines With Rabanne H&M

Take a sneak peek before the collection drops on 9th November.

H&M Announces Designer Collaboration with Rabanne

Here's what to expect from H&M's next designer collaboration.
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