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  • STYLE
  • FINERY
  • BEAUTY
  • CULTURE
  • CELEBRITY
  • TASTE
  • COVER STORY
  • CREATIVE CLASS
  • ALT + BEAUTY AWARDS 2025
  • STYLE
  • FINERY
  • BEAUTY
  • CULTURE
  • CELEBRITY
  • TASTE
  • COVER STORY
  • CREATIVE CLASS
  • ALT + BEAUTY AWARDS 2025

trends

The Story In Our Strands: How Hair Shapes Identity

From impulsive dye jobs to the quiet confidence of grown-out roots, our hair charts every chapter of who we’ve been—and who we’re becoming.

Gen Z Is Searching for Preppy Clothes, Outfits for Matcha Runs, and Salmon DNA Skincare

From a 3,000% surge in preppy outfit searches to the rise of salmon DNA skincare, here’s everything Gen Z is searching for—and why these trends are shaping the new season.

Cream Of The Crop: Bella Hadid Endorses The Controversial Pant Trend Of The Season

Whether you've surrendered to them or not, this silhouette is everywhere right now.

Red is the New Black: Red Reigning Supreme as the Hottest Colour This Fall

Cue Doja Cat's "Paint the Town Red".

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