By Pakkee Tan

Bvlgari Takes Over Rome in Celebration of Its 140th Anniversary

Anne Hathaway, Priyanka Chopra, Shu Qi, Liu Yifei and Hikari Mori lent their star power to the spectacular evening in Rome.
From left: Liu Yifei, Anne Hathaway, Priyanka Chopra, Bvlgari CEO Jean-Christophe Babin, Hikari Mori and Shu Qi. Photo: Courtesy

What a night! On Monday, Roman jewellery house Bvlgari celebrated its 140th anniversary in style: By throwing a dazzling bash on home ground and inviting the most fabulous people to the party. Kicking things off, the brand presented its 150-piece strong Aeterna (“eternal” in Latin) high jewellery collection within the walls of the magnificent Terme di Diocleziano—the largest imperial public baths in ancient Rome that were built from AD 298 to 306, now converted into a unique open-air museum under the auspices of the Museo Nazionale Romano.

The Bvlgari Aeterna high jewellery collection was displayed at the Terme di Diocleziano. Photo: Courtesy/Simone Fiorini

The presentation encompassed the full range of the brand’s offerings, including High Jewellery and High Jewellery Watches, High-End Bags and, for the first time, Very High-End Fragrances. Of course, it was inspired by Rome’s epithet as the Eternal City and explored the concept of time and eternity through conceptual ideas, the house’s symbols, and, of course, a profusion of exceptional stones.

Foremost among the creations that were revealed was the Serpenti Aeterna necklace, composed of seven pear-shaped diamond drops cut from the same rough, with their total weight adding up to 140 carats exactly—one for every year Bvlgari has been in existence. “Serpenti Aeterna represents the pinnacle of excellence,” said Babin. “It blends the most extraordinary diamonds recently crafted together with Serpenti, the most desired jewellery and watch symbol of the last decades, brought by Cleopatra to Rome in 46 BC and reborn in 1948 thanks to the visionary Bulgari family with the jewellery secret watches.”

The Bvlgari Serpenti Aeterna high jewellery necklace. Photo: Pakkee Tan

Later in the evening, brand ambassadors Anne Hathaway, Priyanka Chopra, Shu Qi, Liu Yifei and Hikari Mori descended upon the museum, walking down the gold carpet and sitting front row alongside Bvlgari CEO Jean-Christophe Babin and Jewellery Creative Director Lucia Silvestri to take in performances by choreographer Sadeck Berrabah and famed ballet dancer Eleonora Abbagnato.

Sadeck Berrabah choreographed a synchronised performance featuring 80 dancers. Photo: Courtesy

Following which, a star-studded runway lit up the museum’s Chiostro Ludovisi. Icons from the worlds of fashion and film—among them Isabella Rossellini, Carla Bruni, Mariacarla Boscono and Elisabetta Dessy—paraded in the crisp spring night wearing the most stunning pieces from the Aeterna high jewellery collection.

Carla Bruni and Isabella Rossellini closed the Bvlgari Aeterna high jewellery runway show. Photo: Courtesy

See what went down that night right here:

This story originally appeared on GRAZIA Singapore.