STYLE

By GRAZIA

15 September 2025

Sardine Girl: The Fun Summer Trend You Need to Try

It’s official: Sardine Girl is the most talked-about trend of the summer! Here are the clothes and accessories to immediately add to your wishlist.

Summer is the perfect time to dare a little more than usual and to experiment with new trends. Did you think the Coastal Aesthetic was the only trend worth embracing this season?

Well, get ready to change your mind! Yes, because there is already another one, definitely more extravagant and colourful. That is ready to conquer the everyday wardrobe.

We are talking about Sardine Girl, the trend that has transformed sardines into the undisputed protagonists of summer looks and wants them, printed or embroidered, on clothes, accessories, and jewellery.

Launching the Sardine Girl trend, long before anyone expected it, was Bottega Veneta with its Sardine Bag: the famous woven leather it-bag with the handle in the shape of a sardine, which became a true icon.

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A post shared by Caetana Botelho Afonso (@caetanaba)

Today, this fish motif has been reinvented in a more fun and original way and, with its bright colours, vintage prints, and pop-style embroidery, it turns out to be the ideal choice to give a playful and fresh touch to summer outfits.

If the trend began spreading everywhere, the credit also goes to the Staud shoulder bag (with two small sardines made of colourful beads) that went viral at the beginning of summer.

But now many other brands have embraced the trend, adapting it to dresses and skirts with refined allure, tanks and vests with a more easygoing and relaxed style, playful accessories, and even jewellery.

Have we made you want to become true Sardine Girls too? If the answer is yes, here is what you need to ride the trend.