If you’re reading this, Longchamp wants your help. The French luxury brand has long been synonymous with craftsmanship and elegance, responsible for several timeless and instantly recognisable handbag silhouettes. Their latest launch continues this tradition of design excellence, with one key difference—they’re handing over the creative reins to you.
With its revamped My Pliage Signature platform, Longchamp opens up a key part of the creative process, letting customers put their own stamp of individuality on the brand’s leather creations. The online exclusive personalisation service lets you play around with a number of Longchamp silhouettes, including the iconic Le Pliage, mini-bags, and laptop cases. The 16 possible colourways range from Longchamp’s signature green to vibrant pinks and oranges, and the permutations are endless—adjust body colour, leather trimmings, metal embellishments, or even add a personal touch in the form of a message printed inside your bag.
The pièce de resistance, however, comes not in a touch of individuality, but in a stamp of ownership emblazoned across each creation. Customisable initials in a bold, eye-catching typeface add a touch of pop-art playfulness to Le Pliage’s refined lines, making each piece uniquely your own.
It’s a fitting commitment to freedom for a silhouette as versatile as Le Pliage. Designed in 1993 by Philippe Cassegrain, the bag was inspired by the sleekness and practicality of origami folds, and it soon became one of the most recognisable silhouettes in the fashion world. In this iteration, the clean lines of Le Pliage fold and unfold themselves into a canvas for our vision. Whether you’re of the generation that cut out pictures from glossy magazines, or your childhood was populated by carefully curated Pinterest boards, we all yearn to put a stamp on something of our own. With My Pliage Signature, Longchamp gathers up our girlhood daydreams and gives them a shape.
Photo: Instagram / @minori_nakada
Longchamp will handle the difficult part, of course. Every Le Pliage bag personalised through the platform will be produced in Longchamp’s workshops in Segré, France. Your designs will be stamped onto sustainable, 100% recycled polyester using sublimation printing technology, and your custom creation will be delivered to your doorstep.
All that’s left for you to do is imagine.
Discover the My Pliage Signature platform on longchamp.com.
This story first appeared on GRAZIA Singapore.
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