Chanel has appointed Jungkook as its latest global ambassador for fragrance and beauty, marking the BTS member’s first formal partnership with a luxury beauty house. The move underscores the brand’s continued pursuit of cultural relevance, tapping figures whose influence extends beyond music into fashion, beauty, and global youth culture.
“I am truly delighted to join Chanel Fragrances & Beauty as global ambassador. For me, Chanel is a pioneering house that cherishes its timeless heritage while constantly reinventing itself with modernity. As an artist, I try to stay true to my own style while embracing new challenges, so this partnership with Chanel Fragrance & Beauty is especially meaningful to me,” the South Korean star said.
In announcing the role, Chanel highlighted Jungkook’s creative range—from solo tracks including Euphoria, Seven, and 3D to his high-profile collaborations with artists such as Latto and Jack Harlow. His ascent mirrors a wider shift in the beauty industry, where global pop icons increasingly influence consumer behaviour.
Thomas du Pré de Saint Maur, Chanel’s head of global creative resources for fragrance and beauty, noted that the singer’s distinctive self-expression and boundary-pushing approach align with the maison’s vision. “He perfectly embodies the essence of our house. He is an inspiration for the new generation, bringing passion and creativity wherever he goes.”
The appointment reinforces Chanel’s strategy of anchoring its beauty portfolio to cross-disciplinary talents with international reach—and few names currently resonate more powerfully than Jungkook right now.
This story first appeared on GRAZIA Singapore.
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