LVMH kicks off the year for watches with its own Watch Week, showcasing all its timepiece brands. In 2026, the event was held in Milan, featuring Zenith, TAG Heuer, Hublot, Louis Vuitton, Tiffany & Co., Gerald Genta, and Daniel Roth. From pieces reimaged from the archives to statement pieces and intricately skeletonised watches across a range of styles, there was plenty to catch the eye. Here are a few of our personal favourites.
Tiffany Timer
The Tiffany Timer is Tiffany & Co.’s new chronograph, launched at LVMH Watch Week 2026 to mark 160 years since the brand’s first stopwatch—aptly named Tiffany & Co. Timer—in 1866. Limited to 60 pieces, this 40mm platinum watch is powered by a customised Zenith El Primero movement. Its polished case has softly contoured edges, chronograph pushers that double as crown protectors, and a faceted crown echoing the six-prong Tiffany Setting. Twelve baguette-cut diamonds mark the hours, while the signature Tiffany Blue dial anchors the design, combining modern precision with the Maison’s historic jeweller’s touch.
Find out more here.
Bvlgari Maglia Milanese Monete Secret Watch
The Maglia Milanese Monete Secret Watch revisits Bvlgari’s Monete design from the mid-1960s and pairs it with a Milanese mesh strap. Crafted in rose gold, it centres on an authentic ancient coin from 198–297 AD bearing the profile of Emperor Caracalla, who has been a constant source of inspiration for the Maison. Bvlgari was founded in Rome in 1884 and still designs like a house shaped by its surroundings, from ancient architecture to objects with real age and history. The time is hidden beneath the coin, making it a secret watch. The coin sits in a 19mm rose-gold case set with diamonds, while the concealed dial is mother-of-pearl with diamond hour markers. Inside, a tiny hand-wound mechanical movement—the Piccolissimo BVP100—keeps everything slim enough to sit on the wrist like jewellery.
Find out more here.
Hublot Big Bang Tourbillon Novak Djokovic GOAT Edition
Hublot has collaborated with Novak Djokovic on a few watches before, but the Big Bang Tourbillon Novak Djokovic GOAT Edition goes all out, celebrating his 24 Grand Slam titles and 428 weeks as world number one. Limited to 101 pieces across three colours—blue for hard courts, orange for clay, and green for grass—each 44mm, 14.4mm-thick case is made from a Hublot-developed composite using recycled Lacoste polo shirts and Djokovic’s Head tennis racquets, with a mid-case in ultra-strong anodised Titaplast. The MHUB6035 automatic tourbillon features a 3D mainplate resembling racquet strings and a tennis-ball-shaped power-reserve barrel, while the white leather strap mimics a racquet grip, titanium screws echo tennis balls, and the 56-gram watch is built to handle match play, combining technical innovation with a true tribute to Djokovic’s career.
Find out more here.
Zenith DEFY Revival A3643
Zenith continues its Defy Revival series with the A3643, a faithful reissue of a 1969 model from the same year the El Primero calibre debuted. Following the A3642 (2022) and ruby-dialled A3691 (2023), the A3643 returns one of the earliest Defy designs with a refined silver-toned dial, bold geometry, and faceted surfaces. The 37mm steel case follows the re-engineered Revival construction, with a dial recreated from high-precision scans, two-tier hour markers, luminescent blocks, faceted hands, and an orange-tipped seconds hand. A sapphire display back reveals the automatic Elite 670 movement with openworked power reserve, and the iconic ladder bracelet by Gay Frères completes this blend of historical tribute and modern wearability.
Find out more here.
Louis Vuitton Tambour Convergence Guilloché
Louis Vuitton unveils the Tambour Convergence Guilloché, the third model in its Convergence collection, a year after the line debuted in 2025. Housed in a 37mm, 8mm-thick 18K rose gold case, the watch features a hand-turned sunlight-pattern guilloché on a curved surface. This painstaking process took six months of development and two days of work per piece using two specialised machines at La Fabrique des Arts, where it’s also entirely produced, assembled, and finished in the Geneva workshop. The watch is powered by the in-house LFT MA.01.01 movement, with the wide precious plate of the Tambour case serving as a canvas for the maison’s decorative savoir-faire, creating a striking showcase of technical skill and métiers d’art.
Find out more here.
TAG Heuer Carrera Chronograph Seafarer
The TAG Heuer Carrera Chronograph Seafarer is a modern nod to the classic Heuer Seafarer made for Abercrombie & Fitch in the 1950s, featuring a beige opalin dial with teal and yellow accents. At 3 o’clock, a counter honours regatta timing, while the tide indicator at 9 o’clock, activated by the “TIDE” push button, shows the expected time of the next high or low tide. Powered by the in-house Calibre TH20-04, the watch integrates the tide mechanism with precise chronograph control via a column wheel and vertical clutch, along with bi-directional winding and 100m water resistance. Its 42mm fine-brushed steel case, glassbox sapphire crystal, seven-row beads-of-rice bracelet, and optional textile strap combine comfort, legibility, and elegance, while the sapphire caseback is engraved with a Victory Wreath to celebrate success and good fortune, making it a standout sailing watch with vintage charm and contemporary performance.
Find out more here.
Daniel Roth Extra Plat Rose Gold Skeleton
Building on the 2024 Extra Plat, the Extra Plat Rose Gold Skeleton, a limited-edition reinterpretation of one of the brand’s most celebrated models, opens up the movement entirely, revealing the new manually wound DR002SR calibre, designed for skeletonisation. Produced in solid 18K 5N rose gold to match the double-ellipse case, the movement features reshaped bridges and plates, a free-sprung balance beating at 4 Hz, and a 65-hour power reserve, all finished by hand at La Fabrique du Temps Louis Vuitton. With its openworked architecture and traditional finishing techniques, the watch honours Daniel Roth’s historical skeleton pieces with mastery of proportion, clarity, and refined high watchmaking.
Find out more here.
Gérald Genta Geneva Time Only Marrone and Grafite
The Gérald Genta Geneva Time Only introduces two new 38mm time-only models in precious metals, continuing the Maison’s homage to ‘l’Esprit de Genève’ and Genta’s legacy. The rose gold (Marrone) features a warm brass-toned dial, while the white gold version (Grafite) comes with a silver-grey dial; both have grained surfaces with a subtle gradient, lighter in the centre and darker at the edges. Each watch pairs a refined cushion-shaped case with double gadroon, tone-on-tone hands and indexes, and a smoked two-segment dial, creating a gentle optical illusion. Powered by the in-house Zenith Elite GG-005P automatic movement with a 50-hour power reserve and 4Hz frequency, these pieces combine everyday wearability and Genta’s signature attention to proportion, light, and craftsmanship.
Find out more here.
READ MORE