
Hold on to your hats, Kim Kardashian and Lewis Hamilton are moving into the fast lane. After months of speculation and fauxmance rumours, the pair looked every inch the bona fide A-list power couple as they stepped out of Nobu Malibu arm in arm earlier this month and into Hamilton’s limited-edition Mercedes-Maybach sports car – at least Kardashian knows he’s a good driver.
Between their 9pm sushi date, joint Coachella appearance (beneath a surplus of caps, dark glasses and dust masks) and recent trip to Tokyo with three of Kardashian’s four children, it seems time to put those fauxmance rumours to bed. The pair have even been rug shopping in LA together – a tell-tale sign two 40-somethings are getting serious.
According to reports, the pair actually started ‘secretly dating’ late last year. After ringing in the New Year together in Aspen, Colorado, it wasn’t until they were spotted at luxury hotel Estelle Manor in Oxfordshire, at the start of February, that anyone put two and two together. Next came the Super Bowl, where they cosied up in a private box along with Kendall Jenner, Hailey Bieber and Tyler the Creator – hardly an attempt to go incognito. However, their trip to Tokyo, where Kardashian and her brood cheered the racing driver on as he practised for the Japanese Grand Prix, sealed the deal.
While only the most hardened cynics would still claim the relationship is a PR move, there’s no doubt Hamilton and Kardashian amplify each other’s considerable star – and brand – power. Formula One is one of the most glamorous, popular and lucrative global sports, and for the A-list, being papped in the pit lane at a Grand Prix is now as high profile as snagging a spot on the FROW.
As a driver for Ferrari, Hamilton – who is actually Sir Lewis Hamilton, having received a knighthood in 2020 – has a contract reported to be worth £50m a year, alongside high value commercial deals with brands from Dior to Puma. Kardashian, of course, has her own empire, worth a couple of billion, with a net worth that eclipses his. Combined, they unite the world’s of fashion, elite sport and digital influence – a heady combination. The romance is a big deal, emotionally, for both parties, too.
Hamilton, 41, was last in a high-profile relationship with singer Nicole Scherzinger, back in 2015. Meanwhile Kardashian, 45, has not been in a public relationship since she dated comedian Pete Davidson between autumn 2021 and the summer of 2022, following her divorce from Kanye West, father of her four children.

Kardashian’s family ‘really likes Lewis’, according to a source close to the new couple, and everyone agrees he’s ‘an easy-going guy with a great energy’. It also helps that Kardashian and Hamilton, her first British boyfriend, have been running in the same circles for more than a decade. They were first pictured together in 2014 at the GQ Men of the Year Awards in London, when Kardashian was married to West and Hamilton was with Scherzinger. However, life has aligned to turn their friendship into something more. ‘There’s a comfort level there, because they’ve known each other for years,’ another source explained. ‘Kim’s gone on dates and met people over the years, but Lewis is the first guy she’s really into in a long time.’
Now they’ve got the rugs, they’ll be shopping for a sprawl in the Cotswolds in no time.
This story first appeared on GRAZIA UK.
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