By Pema Bakshi

PSA: Bella Hadid’s Beauty Brand Soon To Debut

Everything we know about 'Ôrebella'.
Bella Hadid orebella
Bella Hadid is launching Ôrebella. Pictured: The 2022 Met Gala Celebrating “In America: An Anthology of Fashion” at The Metropolitan Museum of Art on May 02, 2022 in New York City. (Photo by Dimitrios Kambouris/Getty Images for The Met Museum/Vogue)

It’s already shaping up to be a year where celebrity brands are only on the up and up. We had the announcement of Beyoncé’s new haircare line, Cécred, and the return of Kim Kardashian’s makeup line, and now Bella Hadid has confirmed that she’s had a go at it herself.

The model first peaked our attention in 2022 when she filed a trademark for a business called Ôrebella. Having quietly worked on it over the years, she teased her followers with a selfie at Ulta’s headquarters in early February, suggesting the brand will be stocked at the major beauty chain, before making the official announcement.

In an Instagram post and an official page drop, Hadid revealed that Ôrebella was officially on the way.

“My passion. My baby,” she captioned a clip of her face cast with a kaleidoscope of projections, followed by the brand’s tagline, “Reveal your alchemy.”

Here’s what we know.

What is Ôrebella?

LAS VEGAS, NEVADA – MARCH 18: Bella Hadid attends the grand opening of Stanton Social Prime at Caesars Palace on March 18 2023, in Las Vegas, Nevada. (Photo by Denise Truscello/Getty Images for Caesars Entertainment)

Though the 27-year-old has shared very little about the project, her trademark extended to fragrances, scented lotions, oils for the body and face, fragrant shampoos, conditioners, styling creams, air fragrance reed diffusers, and incense, only slightly narrowing down the possibilities.

Our guesses from the clues? Skincare, essential oils and fragrances could certainly be on the cards, given Hadid’s holistic lifestyle. It would tie in nicely with her other business venture—she’s also a partner for Kin Euphorics, a non-alcoholic beverage line infused with adaptogens and nootropics.

When will Ôrebella be released?

As announced on her socials, Hadid’s beauty venture will be available from May 2, 2024. For the moment, it’s unclear whether it’ll be available in Australia upon its U.S. release.

The model encouraged her followers to sign up to Ôrebella’s website ahead of the drop to get access to the collection and an exclusive launch gift.

The story originally appeared in GRAZIA International.