Since the launch of the Dyson Supersonic Hair Dryer in 2016, it’s fair to say that Dyson have gone from strength to strength. Beloved by beauty editors and influencers alike, the hair dryer became one of the most talked about and sought-after hair tools of all time – until the Dyson Airwrap launched a mere two years later.
Credited for creating some of the best blow-dries of recent years (the Airwrap was responsible for Sophie Habboo’s wedding hair and Matilda Djerf‘s much-coveted signature curls) it’s no wonder it was an instant sell-out with month-long waiting lists. Years later, the internet is still awash with Dyson Airwrap fever. Swathes of Dyson devotes still sing its praises.
Naturally then, when GRAZIA heard that Dyson was launching a new tool there was something of a buzz among the beauty team. Speculation was rife about what it could be, and, most importantly, whether or not it would live up to the hype of previous launches. One nondisclosure agreement later, I was heading towards the Dyson press office in a bid to learn more.
Scroll on for all you need to know about Dyson’s newest hair tool.
What is the newest Dyson hair tool?
Enter the Dyson Airstrait straightener, a tool that allows wet to dry straightening with air – without a heated plate in sight.
‘The Dyson Airstrait delivers the ease-of-use that people love about straighteners but with high-velocity air blades, saves time, maintains hair strength and achieves an everyday natural straight hair,’ says Dyson Founder and Chief Engineer James Dyson.
This means smoother, sleeker hair with none of the damage associated with traditional straighteners. Consider us intrigued…
How does the Dyson Airstrait work?
With Dyson, you can be assured that there’s always significant amount of science behind the styling. In order to achieve sleeker, smoother hair, each section is contained by two arms. Then, a precisely angled high-pressure blade of air is forced downwards and into the hair, both simultaneously drying and straight styling. It’s this 45-degree directional airflow that helps align the hair strands for a smoother and more shiny finish.
Can the Dyson Airstrait be used on wet hair?
While, at first glance, it may look like a standard straightener, the Dyson Airstrait is specifically designed for wet-to-dry styling. The intelligent heat control helps to keep damage at bay– with none of the dreaded sizzle. For airflow control, there are two-speed settings, low flow and high flow, as well as a cold shot and root drying mode. In need of a next-day styling boost? The Dyson Airstrait allows for easy refresh.
Will the Dyson Airstrait work on my hair type?
According to Dyson, the Airstrait has been designed for ‘multiple hair types,’ from thick and curly through to fine and straight. It’s safe to assume that for those with coarser hair types, styling will take longer.
Is the Dyson Airstrait good?
When I first set eyes on the Dyson Airstrait, I can’t deny that I was excited. I’ve got naturally wiry hair and dealing with flyways is always high on my list of beauty bug bears. As a result, I’ll often blow-dry my hair before going in with the straightening irons and finally, my trusty curlers. Perhaps then, this new tool could be the answer to my haircare prayers.
First impressions – it’s pretty, and it’s satisfyingly quiet. The slick metallic design and lightweight feel make it a pleasure to use. It’s worth noting that on the day my hair was styled by celebrity hairstylist Larry King (who counts Karli Kloss as a fan) and I’m yet to use it myself at home. Still though, the results were impressive. My hair went from looking unruly and dry, to smooth, silky and soft – all in a breezy ten minutes.
If you’re someone who likes to have smoother hair (that’s not poker straight) or, if like me, you tend straighten your hair before curling it, then the Dyson Airstrait could be just the ticket. While it looks like it’s going to be a considerable investment (around the £500 mark) it’s safe to assume that I will be swapping out my current hairdryer and straighteners in favour of this new launch. High praise indeed.
When can I buy the Dyson Airstrait in Malaysia?
The bad news? It’s currently only available in the USA, Mexico and Canada. The rest of the world will have to wait to find out the launch date.
Watch this space…
This story first appeared on GRAZIA International.