Huda Kattan is taking her power back – and with that, her entire business.
In a move that feels both bold and deeply personal, the beauty mogul has officially bought back full ownership of Huda Beauty, ending her eight-year partnership with TSG Consumer Partners.
Back in 2017, TSG took a minority stake in the brand. Fast forward to 2025, and Huda has reclaimed every bit of it, making Huda Beauty one of the rare founder-fully-owned brands in the beauty world today.
“Taking back full ownership of Huda Beauty is a deeply very important moment for me,” Huda said in a statement. “It says that while many of us dreamers have visions that we are told are too big or not possible to do alone, in actuality, you have all the power you need to change the world yourself!”
From what started as a beauty blog in 2010 to launching her first product (false lashes, naturally) in Sephora Dubai with a $6,000 loan from her sister Alya, Huda has gone on to build one of the biggest beauty empires in the last 10 years.
Now, with her husband, Christopher Goncalo, as Co-CEO and her sister Alya leading social strategy, Huda Beauty is, once again, a full family affair.
Huda’s focus now? Doubling down on community, authenticity, and products that speak to the real people wearing them.
“This brand was built on passion, creativity, and a desire to challenge the beauty industry,” Huda added in her statement. “As we step into this new chapter, I’m more committed than ever to pushing boundaries, staying true to our roots, and showing up for our incredible community every step of the way.”
The news of Huda taking full ownership back of her namesake brand comes four months after she revealed she was parting ways in business from her sister Mona Kattan and her fragrance brand Kayali.
Both brands were founded by sisters Huda and Mona Kattan, first with Huda Beauty over a decade ago, followed by Kayali in 2018, which previously sat under the Huda Beauty empire.
But for Huda Beauty, with a fresh logo, new launches on the horizon, and a founder fully at the wheel, the Dubai-founded beauty brand is stepping into its next era.
This story first appeared on GRAZIA Middle East.
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