By Michela Marra

Maison Margiela’s Haute Couture Runway: Pat McGrath Reveals the Beauty Look

Pat McGrath tells us all about the makeup look for Maison Margiela's runaway show.

After much anticipation, the world’s most famous makeup artist reveals how he created the makeup for John Galliano’s Haute Couture show for Maison Margiela Spring/Summer 2024 which everyone has been talking about for days.

viral makeup look that sparked numerous speculations. Since the models of John Galliano at the Maison Margiela Spring/Summer 2024 Haute Couture show walked the Parisian runway, we have all been captivated by what our eyes have seen.


The Victorian-style makeup created backstage by the “Mother of Makeup” Pat McGrath has added another piece to the history of makeup itself, something that will forever remain in the memory of beauty lovers.

In total harmony with the mood of the show – a concentration of pure art as expected from Haute Couture catwalks and especially from Galliano – it became the absolute protagonist. Videos of the models backstage removing makeup from their faces as if it were a peel-off mask went viral, while a thousand hypotheses circulated about the products used to create the look.

@patmcgrathreal MAJOR LOVE ❤️❤️❤️ Thank you for the love and support!! All will be REVEALED soon 👀👀👀 Stay tuned!! xx Pat #MaisonMargiela #JohnGalliano #patmcgrathlabs ♬ DJ Snake style EDM, KPOP beats(1172433) – Invis!ble Cats
@lydiacelesta taking off Pat’s 7 layers of genius #patmcgrath #maisonmargiela #patmcgrathmakeup #hautecouture #runway #makeup ♬ original sound – lyd

“Everything will soon be revealed,” she had said a couple of days ago, greatly increasing the hype. Finally, yesterday Pat McGrath partially broke the silence with a post on Instagram where she lined up all the product names used for this “Artisanal allure” – all from her iconic makeup line, of course.

And here they are:

Divine Skin: Rose 001™ The Essence
Skin Fetish: Sublime Perfection Foundation
Skin Fetish: Sublime Perfection Concealer
Mothership I: Subliminal ‘BLITZ BLUE’ & ‘XTREME BLACK’
Mothership VI: Midnight Sun ‘BLITZ VIOLET ORCHID’ & ‘XTREME DUSK’
MTHRSHP Mega: Celestial Nirvana ‘DESERT DIVINITY’
Divine Blush: Legendary Glow Colour Balm ‘PEACH LOTUS’
PermaGel Ultra Glide Eye Pencil ‘XTREME BLACK’
MatteTrance Lipstick ‘GUINEVERE’

The Mystery of Glass Skin

We now know what to use to recreate the eye and lip makeup, yet the mystery remains of how McGrath managed to create the porcelain skin effect. One of the most recurring speculations? Multiple layers of a face mask fixed with an Airbrush spray.

While we await the makeup artist to reveal the final piece of this unparalleled look, here are some video tutorials. Makeup enthusiasts and professionals have fun recreating the models’ beauty look (PS: McGrath has revealed that she has seen all of your creations, so make sure to continue tagging me).

Pat McGrath’s Makeup for Maison Margiela: the Most Beautiful TikTok Videos

And here we are with a roundup of the most beautiful video tutorials that attempt to reproduce the iconic beauty look seen at the show, with astounding results.

@meicrosoft Recreating @Pat McGrath Labs / @Maison Margiela porcelain doll skin! I took all the tips and tricks from @Erin Parsons and @niko haagenson , without their videos, I don’t think I would’ve figured it out myself. 💕 My main takeaway is that I used a clear peel off face mask, airbrush, and to go in very thin layers! In between layers, I fan everything to make sure it’s completely dry otherwise it’ll start to congeal and not get the smooth effect desired! #avantgardemusic #editorialmakeup #patmcgrath #maisonmargiela #experimentalmakeup ♬ som original – bbm
@daniellemarcan @Pat McGrath Labs for Margiela makeup #makeup #beauty ♬ som original – bbm
@isabellrrose my attempt at the iconic @Pat McGrath Labs glass skin makeup look for Maison Margiela haute couture ss24 🖤#glassskin #glassskinmakeup #patmcgrath #maisonmargiela #johngalliano #makeup #makeuptutorial #editorialmakeup ♬ veil – akiaura & Olya Holiday
@anemariemua @Maison Margiela couture show was ICONIC. @Pat McGrath Labs just made history. Period. #patmcgrath #maisonmargiela #makeup #makeuptutorial ♬ original sound – Ane Marie

Watch the fashion show video!

This story originally appeared on GRAZIA International.