Heads Up: Rihanna Has Announced The Arrival Of Fenty Hair

For tresses that shine bright like a diamond.
rihanna fenty hair
LONDON, ENGLAND – APRIL 17: Rihanna attends the FENTY x PUMA Creeper Phatty Earth Tone Launch Party at Tobacco Dock on April 17, 2024 in London, England. (Photo by Neil Mockford/WireImage)

She changed the makeup game forever with her inclusive Fenty Beauty launch in 2017, and now, with the announcement of Fenty Hair, Rihanna is set to dominate the hair world.

Like she already doesn’t do enough, RhiRhi, who recently went honey blonde, has confirmed that what she’s been quietly working on in the background is not new music—much to the dismay of her fans—but rather a haircare range that suits her ever-changing locks.

“You know how much switching my hair up matters to me,” she wrote in an Instagram caption revealing the news. “I’ve had almost every texture, colour, and length, from weaves to braids to natural—so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need!”

On the official Fenty Hair Instagram page, which has already garnered thousands of followers, she urged her fans to get creative with their own hair without the risk of damage.

“It’s time to play and get stronger by the style 💁🏿‍♀️”

In a teaser shared to the Fenty Beauty page, Rihanna can be seen rocking a blonde pixie-mullet crop, with the founder commenting about her excitement over the release.

“I waited so long for this moment, and I will finally be able to take care of my hair with the wonderful products of FentyHair 👏🏽❤️💆🏾‍♂️,” she wrote.

LOS ANGELES, CALIFORNIA – APRIL 26: Rihanna celebrates new Fenty Beauty Soft’Lit Foundation in LA at 7th Street Studios on April 26, 2024 in Los Angeles, California. (Photo by Kevin Mazur/Getty Images for Fenty Beauty)

It’ll likely add a healthy boost to the billionaire‘s net worth, too. According to market researchers at Tchnavio, the global hair care market is expected to grow by USD$19.6 billion to USD$107.5 billion from 2022 to 2027.

Fenty Hair is set to launch on June 13th; however, it’s currently unclear if this will be limited to certain parts of the world, but given that Fenty Beauty’s website currently ships worldwide, we’ll certainly be adding to cart.

This story first appeared on GRAZIA International.