A new makeup trend just hit our feeds, and it’s here just in time for the holiday season. The internet’s it-girls are all sporting toasty makeup, and it’s all about radiating warmth, with bronzy tones, sweeping blush, and soft definition that mimics the glow of golden hour.
It’s no surprise that Instagram’s queen Hailey Bieber was an early adopter of the trend, as was model Emily Ratajkowski. While toasty makeup can appear to lean toward deeper, heavier makeup styles, it’s incredibly adaptable, and looks just as stunning on Asian features. Our favourite Asian stars are putting their own stamp on the look, proving that toasty can mean everything from smouldering and sculpted to barely-there and sun-kissed. From GRAZIA Singapore cover girl Baipor Thitiya’s understated glow to Daniela from Katseye’s fierce feline energy, each celebrity brings a different spin on this golden, glowing aesthetic. Whether you want to go bold and bronzed or keep it minimal and cosy, these looks are proof that the toasty trend is more than just a fall fling—it’s the new neutral.
Baipor Thitiya
Think pumpkin spice, but make it effortless. Baipor Thitiya’s toasty blush sweeps all over her cheeks for a cosy glow, in keeping with her usual feminine and demure style. With minimal eye and lip makeup, it’s an easy way to dip into the trend without going full glam.
Orm Kornnaphat
Orm Kornnaphat follows Baipor’s lead by keeping it soft and natural with just a whisper of warm blush that subtly lifts her complexion. The contour work around her nose is slightly heavier, adding a sun-kissed glow without sharpness, while a nude lip keeps the look balanced and effortless.
Kimberley Anne Woltemas
Kimberley Anne Woltemas, on the other hand, makes toasty makeup look sculpted and statement-ready. A sharp blush placement—more orangey than pink—acts like contour, mirroring her eyeshadow tone for a cohesive, editorial feel that’s striking but wearable.
Meovv’s Anna
Meovv’s Anna went the route of soft glam, using warm brown eyeshadow to craft a smudged and subtle smokey eye. The blush here is subtle, proving once again that toasty makeup is as versatile as it is inviting.
Meovv
The Meovv girlies went the way of warm and toasty for their Burning Up music video. Intense blush placed on the apples of the cheeks and dramatic eyes bring out the girls’ fierce side, giving the trend a powerful, rockstar edge. Edgy and fiery, Meovv proves that toasty doesn’t always mean cosy.
Katseye’s Daniela Avanzini
You might think toasty makeup is all about subtlety, but Katseye’s Daniela turned the heat up. Her fierce cat-eye eyeliner, her go-to look, always commands attention—but the warm blush swept over her cheeks softens the usual intensity of the look, blending sensuality with strength.
Ryujin
Itzy’s Ryujin offers a subtler spin—gentle warmth and glowy skin that still follow the subtle codes of K-pop idol makeup. It’s the ideal in-between for anyone craving that bronzed radiance without leaving their comfort zone.
This story first appeared on GRAZIA Singapore.
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