In recent years, a refreshing trend has been brewing in Hollywood that goes beyond the glitz and glamour of the red carpet. A growing number of celebrities have ventured into the beverage industry, creating their own celeb-founded non-alcoholic drink companies — that are now taking the world by storm.
These A-listers are using their star power to quench the thirst for healthier alternatives and innovative flavors, and their ventures are leaving a lasting mark on the market. Keep scrolling to shop four of our favorite brands!
Katy Perry’s De Soi
This line of non-alcoholic aperitifs is made with adaptogens and botanicals. Flavors include Champignon Dreams, which is said to ease you into the evening, and Golden Hour, which is said to enhance focus and promote relaxation, among others.
Bella Hadid’s Kin Euphorics
This brand of adaptogenic beverages is made with adaptogens, nootropics, and spirit-centering botanics. Flavors include Kin Spritz, which is said to give you invigorating energy, and Lightwave, which is said to be your portal to peace, among others.
Blake Lively’s Betty Buzz
This line of non-alcoholic sparkling mixers is made with real fruit juices and botanicals. The flavors include Grapefruit, Lemon Lime, and Club Soda, along with classic non-flavored mixers.
Dwayne “The Rock” Johnson’s ZOA Energy
This non-alcoholic energy drink is made with natural ingredients like camu camu, amino acids, and natural caffeine. It comes in flavors like Coconut Lemonade, Orange Grapefruit, and Blackberry Acai.
Here are some of the reasons why the non-alcoholic beverage industry is booming:
- More people are choosing to abstain from alcohol for health, religious, or personal reasons.
- The rise of the sober curious movement has led to more people exploring non-alcoholic options.
- Non-alcoholic beverages are becoming more sophisticated and flavorful, making them more appealing to a wider audience.
- The non-alcoholic beverage industry is still relatively new, which means there is a lot of room for growth.
The future of the non-alcoholic beverage industry looks bright. As more people become interested in living a healthier lifestyle, the demand for non-alcoholic beverages is likely to continue to grow. This is a great opportunity for entrepreneurs who are looking to get involved in this emerging market.
These celeb-founded non-alcoholic drink companies are revolutionizing the beverage industry, reflecting a broader cultural shift towards healthier, more mindful lifestyles. With their star power and commitment to quality, these A-listers are reshaping the way we think about what we drink.
As consumers increasingly seek alternatives to traditional alcoholic beverages, these brands are stepping up to the challenge, offering options that are as exciting as they are refreshing. Whether it’s a lavish tonic or an adaptogen-infused elixir, these beverages are a toast to both innovation and well-being.
This story first appeared on GRAZIA International.