BMW has a knack for building legendary cars, and this time, it’s doing so in a turbocharged style. As the brand toasts to 50 years of the iconic 3 Series, BMW Malaysia has chosen to mark the milestone with a bold, performance-driven tribute. Introducing the new BMW M340i xDrive Edition 50 Jahre, a limited edition sedan that celebrates innovation, design, and pure driving exhilaration. It’s more than just a nod to the brand’s storied legacy; what’s rolling onto Malaysian roads is decidedly focused on the future of what luxury performance should feel and look like.
At first glance, this isn’t your run-of-the-mill sedan. This is a vehicle that looks like it was built for the autobahn, even when standing still in a showroom. The M340i xDrive Edition 50 Jahre asserts its authority with an athletic silhouette: muscular proportions, clean lines, and aerodynamic enhancements that go beyond the cosmetic. With the inclusion of M Performance parts, such as the side skirt extensions and M rear spoiler, it grounds the car in functionality. These elements guide airflow, improve stability, and hint at the beast of an engine lying beneath the bonnet.
While the official engine specifications haven’t changed from the standard M340i (think 3.0-litre TwinPower Turbo inline-6 with 387 hp and 500 Nm of torque), the soul of any BMW lies in its performance—and this marvel doesn’t disappoint. With the xDrive all-wheel drive system, it accelerates with ease and handles like a dream. Whether you’re darting through KL traffic or conquering the winding Genting Highland roads, it seamlessly blends speed and power with precision and purpose. Add in active cruise control with Stop&Go and parking assistant plus, and you’ve got a driving experience that’s as confident during rush hour as it is on long-haul trips.
Step inside and you’re greeted by a tactile, driver-focused cabin. It features refined Sensatec upholstery, a luxury instrument panel, and an Alcantara-wrapped M Performance centre armrest to elevate it beyond the usual. Galvanic buttons add a premium feel to every interaction, while the carbon fibre gearshift paddles remind us that this car is built to move fast. Subtle details, like the ‘50 Jahre Edition’ insignia on both the B-pillar and cup holder, create a sense of exclusivity. Overall, this is a car collector’s dream packed with thoughtful touches and serious performance.
Beyond the vehicle itself, ownership comes with the full suite of BMW privileges: roadside assistance, comprehensive motor insurance, and peace of mind from BMW Protection+. Add on the BMW Service & Repair Inclusive package for a truly worry-free ride. With just 50 units available exclusively to Malaysian customers, securing one is a breeze (if you’re quick enough). Buyers can pick their colour, select a dealership, and lock in their unit. Retailing at RM396,800 (on the road, without insurance), you can purchase this model through the BMW shop online.
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