Pernod Ricard may be a company that contributes some of the leading premium spirits in the world, but they’re big on safety as well. That’s why, Pernod Ricard Malaysia is bringing their global “Drink More Water” campaign to this part of the world.
The ‘Drink More Water’ campaign, first launched in 2021, is a long-standing commitment to tackling harmful and binge drinking while promoting responsible drinking. As one of the world’s largest premium spirits companies, they too, recognise the need to educate consumers of alcohol and reduce alcohol-related harm globally.
‘Drink More Water’ is a concrete example that demonstrates our lasting commitment as Pernod Ricard to ensuring that our brands are enjoyed responsibly. Building on the campaign’s success to-date, we believe this marks the right time to launch this important campaign in Malaysia. Our mission of creating Conviviality requires us to help adult consumers make responsible choices about whether, when, how and how much to drink.
Benny Tsang, Managing Director of Pernod Ricard Malaysia
It makes sense to drink water and hydrate one’s self, especially after consuming alcohol. The latter is a diuretic, causing your body dehydration. If you’ve woken up one too many times with a hangover, it’s probably because you haven’t been hydrating enough when drinking.
Pacing yourself with water when going out for drinks also prevents you from going overboard and getting drunk quickly. Going too hard too fast often means that your body can’t take it, and may eventually lead to health complications such as liver issues.
Discover the “Drink More Water” campaign here.