Coach’s latest campaign, “The Gift for New Adventures,” brings together a glittering roster of global ambassadors—Elle Fanning, Charles Melton, Kōki, Soyeon, alongside newcomers Griff and Ravyn Lenae—to celebrate the festive season. Consider this an open invitation to disconnect from the digital world and embrace real-life experiences, embarking on fresh journeys alongside the stars and a brilliant collection of pieces that reflect the brand’s spirit of having the Courage to be Real.
Each star, accompanied by their trusted Coach accessories, embraces a new beginning—from a winter ranch getaway to reviving a long-lost hobby or connecting with a loved one. Beloved designs like the Brooklyn, Tabby, Empire Carryall, Teri, and Soho Sneakers appear as the season’s reliable partners, while new members like the Mott Messenger stand ready as the new on-the-road buddy.
For bags, it’s clear the fashion industry has wholeheartedly embraced the style of the Aughts as of recent—been there, done that—it’s a trend Coach pioneered and mastered. The campaign highlights versatile, grab-and-go options such as the Nolita and the crystal-embellished Teri, featured on Ravyn Lenae. The Nolita is designed to tuck neatly under the arm, while the Teri offers a hands-free alternative with its longer crossbody strap. This nod to the past continues with revived archival silhouettes like the Tabby 26, a modern update of a 1970s design. Its adaptability shines through in a sleek, party-ready leather version, and further extends to the bejewelled denim edition that is perfect for outdoor excursions.
The holidays also present an opportunity to spruce up your style. For an elegant complement to evening wear, the popular Tabby has a dressier sibling: the Quilted Tabby. Featuring diamond-shaped quilts, the bag is crafted from soft nappa leather and completed with an adjustable leather chain strap. Another standout on any gifting list is the Brooklyn bag. This slouchy and minimalist design first captured the fashion world’s attention when fashion glitterati such as Bella Hadid were spotted with it on the streets of New York. In the campaign, Elle Fanning’s elegant maple-hued Brooklyn creates a striking contrast against her fluffy fur coat, while Soyeon’s suede version underscores the boho revival. Kōki’s shearling-trimmed iteration, meanwhile, adds a playful, festive twist to the hobo silhouette.
The campaign’s timing aligns with a period of significant success for the brand. Tapestry, Coach’s parent company, recently raised its revenue outlook, with Coach itself standing out after a remarkable 22% surge. This achievement is closely tied to a savvy marketing strategy that engages the right ambassadors to resonate with its audience. The core of this triumph, however, lies deeply in the brand’s commitment to craftsmanship and its expansive range of offerings. From timeless staples to timely trends, each piece seamlessly integrates into our wardrobes—”just in time” for getting dressed. And “The Gift for New Adventures”? It arrives just in time for the holly, jolly season.
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