By Olivia Morris

Dubai Fashion Week Returns To The Emirate Next Month

Setting the bar for excellence.

Dubai Fashion Week Naomi Campbell
Photo: Supplied

Calling all fashion lovers across the Dubai and the UAE. Dubai Fashion Week is set to make a return in 2024 and it’s fast approaching. Next month, to be exact.

The emirate’s official fashion week, co-founded by the Dubai Design District (d3) and Arab Fashion Council, announced its return on the global stage in one of the busiest spots in the world, New York City’s Time Square.

Set to take place from February 4 to 8, 2024, Dubai Fashion Week will kick off the global fashion calendar ahead of New York, London, Milan and Paris fashion weeks – a first for the region.

Discussing the decision behind moving the dates forward, Khadija Al Bastaki, Senior Vice President of Dubai Design District (d3), explained it was a strategic move to “set the bar for excellence”.

“We are moving our Autumn/Winter dates forward to be among the early birds in the global fashion calendar, ensuring our designers can attract and engage potential buyers and investors earlier in the fiscal year,” she said. “Our commitment remains to nurture a prolific fashion ecosystem in Dubai and the wider region, providing designers from Dubai, the region, and beyond with a gateway to new markets, opportunities, and audiences.”

The Arab Fashion Council’s Mohammed Aqra, Chief Strategy Officer, echoed this sentiment stating that following the success of Dubai Fashion Week SS24, which saw major global names including Carolina Herrera showcase and Naomi Campbell walk the runway, further propelled the emirate on the world’s fashion stage.

“By shifting the dates, we position ourselves strategically before New York Fashion Week, creating an optimal window for global visibility and buyers attendance, and we assure that we will re-meet the global buyers and industry experts again at the end of the season in Paris,” he affirmed. “We look forward to sharing more updates on the upcoming edition soon.”

Stay tuned for more updates regarding FW24 showcases and events during Dubai Fashion Week.

This story first appeared on GRAZIA Middle East