Golden Goose is emulating the oldest tennis tournament in the world for its limited-edition capsule collection.
Unparalleled in heritage and prestige, every year, the Wimbledon Championships see players donning their all-whites upon one of a kind, perfectly manicured grass courts. All the while, haut monde spectators descend with sartorial displays equivalent to the event’s excellence. The tournament is uniquely a showcase of style and athleticism in one.
Golden Goose channels these distinct features in its latest collection while keeping with the brands very own uniquely expressive code. The collection, fronted by tennis star Jasmine Paolini, reimagines traditional tennis characteristics, reinvigorating what we have come to expect with visual distortions, striking contrast, and rich storytelling. It casts white and cream tones alongside green accents which unequivocally call to the collections muse – for those in the know.
The capsule collection reimagines known sneakers from the label. The Francy sneaker combines white nappa leather, a green star, and worn laces into a high-top shoe with a distinctly 70s feel. The Super-Star lives up to its name with an eye-catching mesh upper, green leather star, and standout finishings in the form of a silver heel tab and green interior. For the bold and à la mode, the Ball Star features a gleaming silver base with green detailing upon its collegiate silhouette. Finally, the women’s exclusive Super-Star blends white on white, with green suede embellishments and black and white striped laces, for those looking for subdued flair.
For those fortunate travellers who are across the pond this month, the Golden Goose store on Dover Street, London will feature an immersive ‘Co-Creation’ experience, until July 15. This will allow shoppers to personalise their sneakers with patches, pins, laces, and tabs, all nodding to the world of tennis. All London-based stores will also be stocking the capsule collection itself.
For the rest of us, the limited-edition collection is now available online.
This story first appeared on GRAZIA International.
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