Gucci Lido Is An Ode to The Vibrant Italian Summer

Starting summer with a splash.

Gucci launches the Lido collection as we welcome the balmy summer season. Through the lens of Anthony Seklaoui, the collection draws inspiration from beach clubs or “lidos” dotting Italy’s shorelines—embracing the sense of escapism and idyllic when the golden rays hit. 

With Sabato Sarno at the creative helm, Gucci reasserts the definition of luxury. As he ushers in a sleek and pragmatic era, he glazes our wardrobe with a hint of modern Italiano, from matching swim sets to boat neck sailor shirts. Known for its precise fit, the collection also features casual pieces. Think crisp white shirts, clubhouse-themed cotton twee sets and garden tea party-appropriate dresses adorned with the signature Horsebit hardware. Basically, there’s something for everyone.

The handbags are inevitably the soul of the party as we see the emblematic Gucci Jackie and GG Marmont given a summer spin, wrapped with multicoloured chevron straw effect raffia and canvas variations. While the Ancora took centre stage in Gucci’s Spring/Summer 2024 runway, the Lido collection calls attention to vibrant colours like striking hues in yellow, orange, pink and blue, splattered all over the Gucci Luce and Moon Side bags. For those who need a carrier to throw all the summer essentials for a dip in the lido, the jute and straw totes are available in various sizes, added with neon pink or green details that spell summer

To complete the look, sneakers such as the Re-Web are available in various colourways, while the classic Tennis 1977 is reimagined with monogrammed GG Crystal canvas in pale green and lilac. Flattering silhouettes like slides, slingback kitten heels, or espadrilles are on hand to get you vacation-ready. 

For those looking for a vacation, consider planning around the Gucci Lido pop-ups as the fashion house takes over some of the world’s most famous resort destinations, from Capri to Saint Tropez, Porto Cervo, and the Hamptons. Against the breathtaking views, visitors also get to lay their hands on the exclusive pieces from the collection—talk about a dream summer vacation!