Parisian-based AMI teams up with Puma once again in a collaboration that aims to blend outdoor design elements and tailoring with a campaign ushered by singer GIVĒON and model/activist Quannah Chasinghorse.
The collection is now available in PUMA stores worldwide, puma.com and selected retail stores.
Feet or Feat
The collection has a clear goal in mind – prioritizing comfort. The shoes in the series pay tribute to sportswear from the 1970s by featuring vintage Suedes that accentuate in bright orange, classic-themed riders.
With 20 completely different and unique styles, the collection includes AMI jewels like carrot trousers, tees as well as apparent favorites that are PUMA hoodies, sweatpants, functional fleeces, and down jackets.
The collaboration also details a variety of fresh and versatile accessories that are perfect for a mileage of productivity and congeniality. The bright colors can be pleasant on the eyes with a toned contrast. The accessories include a waist bag, necklace, orange socks and a leather wallet.
The PUMA x AMI logo, AMI’s signature AMI de Coeur symbol merged with the PUMA stamp, is stamped across multiple pieces in the collection.