“Old money” dressing is having a new moment—and it’s quieter than ever. With the rise of stealth wealth and the fall of logo mania, quiet luxury has emerged as one of fashion’s most aspirational yet elusive trends. From Sofia Richie Grainge’s effortlessly chic Instagram looks to Gwyneth Paltrow’s court-ready cashmere, the message is clear: if you know, you know.
According to Google Trends, in 2023 searches for “quiet luxury” spiked by 614% over that year—demonstrating how seriously consumers started embracing stealth wealth at this time. Most recently, searches for “quiet luxury handbags” and “minimalist high-end fashion” surged by over 60% in the first half of 2025, proving the understated aesthetic is more than just a passing phase. Additionally, overall interest in “quiet luxury” saw a significant uptick in Q1 2025, aligning with the continued shift toward logo-free, investment dressing.
But how do you translate this high-end, low-key aesthetic into your everyday wardrobe without, well, owning a yacht? Here’s your ultimate guide to incorporating quiet luxury into your daily style—no trust fund required.
First, What Is Quiet Luxury?
Quiet luxury isn’t just about expensive clothing—it’s about taste. Think: neutral tones, high-quality fabrics, clean lines, and timeless silhouettes that whisper status instead of shouting it. Brands like The Row, Loro Piana, Brunello Cucinelli, and Khaite embody the aesthetic, while high-street brands like COS, Everlane, and Massimo Dutti offer accessible alternatives.
Unlike fast fashion, quiet luxury focuses on longevity over logos, prioritising craftsmanship and fit over flashy trends. It’s minimalist, but never boring. It’s elevated, but never ostentatious.
How to Incorporate Quiet Luxury Into Your Everyday Style
1. Prioritise Fabric Over Flash
Luxury begins with touch. Incorporate elevated basics made from natural, premium fabrics like organic cotton, wool, cashmere, silk, and linen. These materials not only feel better, but they also drape and wear beautifully over time.
Style Tip: Swap your synthetic sweaters for a lightweight cashmere crewneck, or replace polyester blouses with silk button-downs. You’ll feel the difference—and so will everyone else.
2. Neutral Is the New Black
Quiet luxury style lives in a neutral palette. Build your wardrobe around shades of ivory, camel, grey, taupe, navy, and muted earth tones. These colours are seasonless, elegant, and endlessly versatile.
Over the past 12 months, Pinterest’s ‘Capsule Wardrobe 2024’ board has seen 167,000 searches—many tied to neutral and minimalist aesthetics. And in Spring 2025, boards like ‘Neutral Capsule Wardrobe Spring’ have maintained steady weekly traffic, confirming long‑term interest in subdued, timeless style.
3. Tailoring Is Your Secret Weapon
Even a $50 blazer can look like $500 if it fits like a glove. Quiet luxury is built on clean lines and impeccable tailoring—so consider getting your everyday pieces, like trousers or blazers, altered to your proportions.
Style Tip: Look for structured shoulders, nipped-in waists, and tailored pants with sharp pleats. These subtle details elevate your outfit instantly.
4. Invest in Understated Accessories
Quiet luxury doesn’t mean going without accessories—it means choosing subtle, sculptural, or artisanal pieces over trend-driven ones. Think: a buttery leather crossbody, dainty gold jewellery, or a sleek pair of loafers.
Shop Like a Stylist: Look for pieces in materials like real leather, suede, or recycled gold, and avoid large logos or obvious branding.
5. Keep Your Beauty Look Polished But Natural
The quiet luxury style aesthetic extends to your hair and makeup. Think polished, not perfect: barely-there foundation, brushed-up brows, clean manicures, and undone hair that still feels intentional.
Trend Note: On TikTok, the “clean look”—sometimes called “rich girl skin”—is soaring, with the broader “old money” aesthetic hashtags like #oldmoneyaesthetic topping 320 million views, reflecting a cultural shift toward polished, understated elegance that aligns closely with quiet luxury.
6. Create a Capsule Wardrobe
Quiet luxury thrives on repeat wear. A well-edited capsule wardrobe built on high-quality basics means less impulse buying and more intentional styling.
Start With:
- A classic trench coat
- Crisp white shirts
- Tailored trousers
- Loafers or ballet flats
- A sleek leather tote
You don’t need a closet full of clothes — you need a few great ones that mix and match seamlessly.
7. Mix High & Low Like a Pro
The secret to mastering quiet luxury style on a budget? Mixing investment pieces with elevated essentials from more affordable brands. A $20 Uniqlo tee under a tailored Toteme jacket? Perfection.
Insider Tip: Sofia Richie Grainge has been spotted in Mango, and Gwyneth Paltrow frequently styles G. Label with vintage Levi’s.
Final Word: It’s About Energy, Not Expense
Quiet luxury isn’t just a trend — it’s a mindset. It’s the confidence to wear the same blazer for five years because you love how it fits. It’s dressing for yourself, not the algorithm. And yes, it’s the grace to look fabulous without making a scene. Because luxury is about desirability and not about price.
As style legend Phoebe Philo once said: “I believe in clothes that are well made and that have longevity.” With a little intention and a lot of editing, your everyday style can whisper volumes — quietly, of course.
This story first appeared on GRAZIA USA.
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