Burberry has unveiled a new campaign with a title that’s fitting for a Korean drama: “The Unexpected Encounters”. The campaign, shot in both London and Seoul, even features an all-star cast, including Thai actor Bright Vachirawit, Stray Kids member Seungmin, TWICE’s Nayeon, and South Korean screen star Jung Eunchae.
While showcasing Burberry’s outerwear offerings for Fall/Winter 2025, the campaign also captures the cast members in moments of serendipity. Serendipity, as it happens, lies at the heart of the friendship between campaign stars Son Sukku and Asami Mizukawa.
Son, who is best known for starring in the South Korean dramas A Killer Paradox and My Liberation Notes, recalls how he first encountered the Japanese actress: “I first met Asami, who had come from Japan, when I attended the Burberry fashion show in London last year. She left such a warm impression that I remembered her clearly.”
He adds, “The next day, before flying back to Korea, I happened to run into her again at the Tate Museum. I was so happy to see her that time—we took some photos together and ended up having a lovely, long chat. We later discovered that we had mutual friends, which made it easy for us to become close. Since then, we’ve kept in touch, enjoyed shabu-shabu together in Tokyo, and even filmed a Burberry campaign video in Korea. We just naturally clicked, and our friendship grew quickly.”
The friendship between the two stars made shooting Burberry’s latest campaign a breeze. “The shoot was carried out in a relaxed and comfortable setting, reflecting the ease of our ongoing friendship,” says Mizukawa.
In the campaign, Mizukawa dons the new Ellingham car coat, which boasts a feminine, fit-and-flare silhouette. The actress summed up her look as “fabulous”, sharing that she would style the Burberry coat “with sneakers, something comfortable to walk around in, no matter if it’s sunny or rainy.”
“I’m a big fan of sunny days,” says Mizukawa. The actress also reveals that her dream travel destination at the moment is Byron Bay, Australia, and that surfing is at the top of her travel bucket list. “I have always wanted to try [surfing], but I haven’t had a chance yet,” she says. “Maybe I should just give it a try in the big ocean overseas instead.”
Son, on the other hand, prefers immersing himself in culture over exploring natural landscapes. “I always try to catch a musical whenever I travel—and if there isn’t one, I’ll go to the cinema instead,” says the actor, who sports a long herringbone wool trench coat in the new Burberry campaign.
The coat would serve Son well on his trips to Vancouver or Switzerland, his two ideal travel destinations. He also confesses that he’s a heavy packer, saying, “When I pack at home, I always bring way too many clothes—but once I’m on the trip, I end up wearing the same outfit over and over again.”
By contrast, Mizukawa says that she likes “to pack light and keep my plans flexible. I enjoy travelling based on how I feel and the vibe of the moment.”
It sounds like the two Burberry brand ambassadors couldn’t be more different, but that didn’t prevent a sense of camaraderie emerging between them during the campaign shoot. Mizukawa described her campaign co-star as playful, sincere and a gentleman.
Son shares, “After the shoot in Korea, I said I’d treat her, so we went to a beef restaurant—but she ended up eating a lot of pork belly instead, saying she actually prefers pork. I [thought] she might have felt a bit shy about ordering beef… Anyway, it turns out she likes pork more than beef.”
Ahead, discover exclusive behind-the-scenes stills of Son Sukku and Asami Mizukawa at the Burberry campaign shoot.
This story first appeared on GRAZIA Singapore.
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