Images courtesy of Louis Vuitton
If paradise exists, it would be springtime in Paris. Flaunting its intrinsic connection with the world of luxury travel, the latest Louis Vuitton campaign, LV Style Diary: Spring Edition, is a style diary that resolves the subject of a frequent debate among holidaymakers: “What to wear?”.
Against a vibrant tapestry—buzzing airports, swanky hotels, and the spirited streets of the fashion metropolis, we follow the global jet-hopping beau monde as they land in the homeland of Louis Vuitton. The campaign showcases a diverse range of looks that can be pinned on your inspiration board for your next holiday getaway.
Dolled up in the House’s latest offerings, these stars showcase the versatility of these latest offerings, including the Flight Mode ready-to-wear, the Mon Monogram collection, and the Spring/Summer 2025 collection, pervading into wardrobes of varied styles that transition from day to night, mirroring the populous and diverse city of Paris that never sleeps. While British-Ivorian artist Flowerovlove is a self-proclaimed “mini skirt warrior”, notable for her penchant for 1960s fashion, content creator Madeline Argy is the embodiment of a city girl whose fashion approach is on-the-go and hassle-free—the “It-girl” amongst the younger cohort. The third personality is fashion darling Tan Suan, decked in a military-inspired cropped jacket, capturing hearts with her idiosyncratic, androgynous style.
Taking the centre spot is the LV Biker—the latest member introduced to the expanding family after making its grand debut in the Spring/Summer 2025 by Nicolas Ghesquière. Straddling the tough and the soft, the LV Biker redefines femininity with its fluid structure, yet being garbed with an exterior design that mimics a classic biker jacket, where supple leather is also treated with a bi-tonal pixel finishing. Adding a personal touch to their bags, Tan Suan opted for the delicate Midnight Pearl Chain Bag Charm while Flowerovelove made a statement with the bold Heirloom bag chain. On the note of customisation, the Mon Monogram, a new personalisation service, is also set to roll out for those who wish to spruce up their Monogram bags to their heart’s content with initials, stripes, or vintage patches, even on the luggage or cabin-sized Keepall.
Striding the cobblestone streets is the LV Sneakerina, each styled differently in the campaign. Available in a myriad of colourways such as green, metallic and a distinguishable brown monogram that the House is known for, the pair is a hybrid between ballet flats and thin-soled sneakers. Merging the best quality from both the silhouettes, the Sneakerina is designed to be worn on a heavy rotation year-round, especially with a featherlight interior and comfortable Sacchetto construction. Taking the shoes out of a dance hall, it works as the unexpected pop of colour like Argy’s striking pink pair for her monotone all-leather ensemble, or an accessory that complements and blends harmoniously like Tan Suan’s black pair that go in sync with the full-black look.
Furnishing Flowerovlove’s joie de vivre getup is the stunning cat-eye S-Lock sunglasses. With temples that are adorned with gilded patterns derived from the trunk locks, a tribute to the brand’s illustrious trunkmaking heritage, the eyewear comes in handy as the final Midas touch for every possible look and season. The singer also accoutred her aestival look with the silk Ocean Bandana BB bandeau that features the classic straps and chains patterns on one side, and the Monogram and Damier motifs on the other. Like a little art piece, the appeal of silk scarf styling lies within its nonchalance that pervades, adding a hint of nautical “Riviera” touch that brings to mind the classic film from the 60s, Roman Holiday.
For those who have holiday plans coming soon, be it an escape to a coastal town or a city getaway, these vibrant pieces are available for purchase in-store and also here.
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