Will the Dior Toujours Be the Next Celebrity It Bag?

Marrying elegance and wearability.
dior toujours

The Dior Toujours has already been seen on the arms of major international celebrities including Blackpink’s Jisoo, South Korean model Irene Kim, Thai actress Tontawan Tantivejakul, as well as our very own Zahirah MacWilson. But what is the Dior Toujours bag and why is it so coveted?

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First debuting on the Dior Spring/Summer 2023 show, the bag is an original creation by the brand’s creative director Maria Grazia Chiuri. Available in three sizes (small, medium, and large), the Toujours bag features an elegant silhouette that’s altogether timeless yet contemporary. The leather is adorned with the macrocannage motif and features the D, I, O, and R gold charms—a nod to founder Christian Dior’s signature of wearing good luck charms. It’s a delightful departure from the structured, micro bags we’ve gotten so used to. The relaxed silhouette makes the Dior Toujours an excellent everyday bag, perfect with nearly any outfit.

The bag is available in five colourways: black, tan, latte, powder beige, and grey stone. Equipped with two adjustable handles, you can carry the bag in several ways: hand or shoulder.

Watch the intricacies of the Dior Toujours savoir faire below: