Just as audiences devoured every last pleated skirt and pop of tennis green from Zendaya’s Challengers press tour, her latest film has once again turned the promotional circuit into a masterclass in method dressing. This time, however, for her new A24 film The Drama, the mood is less athletic and more bridal intrigue. Across premieres and photocalls, the actress, who is rumoured to have secretly wed Tom Holland recently, has dipped into a palette of bridal whites and tongue-in-cheek traditions, with gowns that could easily find their way down an aisle.
Co-starring Robert Pattinson, The Drama follows a couple whose relationship begins to fracture just days before their wedding after a disturbing confession from the bride-to-be. And while we suspect Zendaya would not harbour such secrets, the 29-year-old has decisively leaned into the theme.
Working in close step with stylist and Image Architect Law Roach, the duo have put a creative spin on the Victorian adage “something old, something new, something borrowed, something blue,” turning it into a full-fledged fashion storyline.
Here, a look back at every ensemble from The Drama press tour.
Alexander Mcqueen
For a quick stop in Los Angeles to navigate the talk show circuit, Zendaya opted for florals in this ethereal sheer gown from Alexander McQueen’s Fall 2026 collection.
Moschino
For an appearance on Jimmy Kimmel Live!, the leading lady opted for a modern short-suit set with a twist. Plucked from the Moschino Fall 2026 runway, the look comprises a pale grey blazer, tailored Bermuda shorts, and a crisp white shirt with dangling ruffles at the wrists.
“Old” Vivienne Westwood
For her “something old”, Zendaya revisited her own archive, re-wearing a Vivienne Westwood corseted off-shoulder gown that she originally wore on the Oscars red carpet back in 2015.
“New” Custom Louis Vuitton
What’s better than fresh-off-the-runway for “something new”? A custom look by Louis Vuitton, of course. Featuring a long-sleeve, crew-neck silhouette, the floor-length white gown made jaws drop when Zendaya turned around, revealing a large cutout, a high slit, and a statement black bow train.
“Borrowed” Armani Privé And Louis Vuitton
If we were to borrow an outfit from anyone, we would look to Cate Blanchett, too. For the Roman premiere of The Drama, Roach tapped the actress for a custom Armani Privé gown that Blanchett has worn twice—both to the 2022 SAG Awards and at the 2025 Venice Film Festival.
Featuring a plunging neckline and onyx gemstones, the look was a stark departure from bridal whites, but no less impactful. Zendaya even made sure to honour the look correctly, wearing the same Louis Vuitton earrings as Blanchett.
“Blue” Zimmermann
Australian brand Zimmermann received the honour of being Zendaya’s (first) “something blue” with this whimsical lace moment from the brand’s Fall 2026 collection.
More “Blue” Schiaparelli Couture And Tiffany & Co.
Talk about drama. At the film’s New York City premiere, the actress donned one of her most statement looks to date with this striking gown from Schiaparelli’s Spring 2026 Haute Couture collection.
Complimenting the blues with, well, more blues, she opted for an abundance of Tiffany & Co. jewels featuring vibrant sapphires.
Stella McCartney
In California, she picked up the white theme again with a set from Stella McCartney‘s Fall 2026 show, which features power shoulders, a cinched waist, and a faux-fur peplum trim at the hiSomething old, something new, something borrowed…p.
This story first appeared on GRAZIA Middle East.
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