
February might be a busy month here in Malaysia this year, but there is one date that always feels sacred (for couples, at least): February 14. Valentine’s Day is right around the corner, and few gestures say “I love you” more beautifully than a gift designed to last.
Roses are predictable. Chocolate disappears. But a watch? Jewellery? Trust us, your partner will remember it long after February 14.
This Valentine’s Day, skip the fleeting gestures and choose something with permanence. Below, check out the pieces that turn sentiment into something tangible and enduring.
Bvlgari


For Valentine’s Day, Bvlgari presents a curated selection that celebrates life’s most meaningful bonds. Architectural and enduring, the B.zero1 four-band ring—in yellow and white gold—reinterprets strength as unity. The Divas’ Dream necklace, with mother-of-pearl and pavé diamonds, expresses harmony through graceful Roman geometry. Meanwhile, the expanded Tubogas universe introduces sculptural new rings and classic flexible bracelets punctuated with Parentesi motifs and diamond accents.


Time, too, becomes a love language in Bvlgari’s universe. The Serpenti Tubogas coils with jewellery savoir-faire, while the Serpenti Seduttori is a union of technical mastery and sensual design. For a more contemporary declaration, the ultra-thin Octo Finissimo Automatic in monochromatic titanium offers modern minimalism with mechanical depth.
Grand Seiko


If love is measured in moments, Grand Seiko measures it in seasons. The STGF389 captures the poetry of spring, inspired by “wind in the spring sunshine” and petals drifting through blooming Sakura. Its bezel-free design—a reinterpretation of the iconic 62GS — opens the dial into a wide, airy expanse, while Zaratsu polishing lends subtle brilliance. Beneath its serene exterior, the Quartz Caliber 4J51 ensures unwavering precision.
In contrast, the SBGH347 reflects winter’s quiet strength, inspired by the frozen waterfalls of Mount Iwate. Its automatic caliber 9S85 offers smooth, continuous motion—a contemplative experience of time itself.
Together, these timepieces mirror harmony and contrast: a reminder that love, like the seasons, evolves yet endures.
Qeelin


This Valentine’s Day, Qeelin expands its Wulu Petite Pearl collection with diamond-accented red cord bracelets and pearl drop earrings, a harmonious set that captures love in its most poetic form. Inspired by the iconic Wulu gourd—a symbol of harmony, abundance, and lasting fortune—each piece centres on a luminous Akoya pearl, cradled by brilliant diamonds tracing the gourd’s gentle curves. Meanwhile, the red cord bracelet draws from the East Asian legend of the “red thread of fate,” the invisible bond connecting soulmates across time and distance. Paired with minimalist pearl drop earrings, the set becomes a wearable declaration—as seen here on brand ambassador Yoona—equally meaningful as a gift or an affirmation of self-love.
Fred


Trust the Sunshine Jeweller to offer “a promise of light, of eternity” for Valentine’s Day. Inspired by the radiance of the Riviera and the pioneering spirit of founder Fred Samuel, each creation captures love in its purest form: effortless, luminous and endlessly expressive.
At the heart of the Valentine’s Day selection lies the maison’s iconic Force 10 collection, a contemporary emblem of devotion shaped by strength, freedom and individuality. Born 60 years ago from Fred’s deep connection to the sea and the world of sailing, Force 10 reimagines a braided marine cable and nautical buckle into a powerful symbol of partnership.
Adding a lyrical dimension, Chance Infinie embodies destiny and optimism through its signature lemniscate motif—the sideways eight symbolising infinity and eternal bonds. Completing the curation, the Pretty Woman collection’s emblematic heart motif returns in the ‘Heart to Heart’ creations: open-worked pendants set with semi-precious stones, light-filled and refined. A reminder that love is multifaceted, dynamic and meant to be worn close.
Swarovski


Swarovski turns up the joy this Valentine’s Day with Charming Love, a bold collection that encourages love to be worn, shared and celebrated. Fronted by global brand ambassador Ariana Grande, the campaign introduces all-new Swarovski Charms designed for playful self-expression.
Reinterpreting classic symbols of romance through a pop-luxury lens, the collection gives hearts, love locks and cupid’s arrows a vibrant, contemporary twist. The Sweethearts designs—dripping crystal hearts—capture the rush of new romance, while Lovestruck channels cupid’s arrow striking like lightning. Love Locks represent unbreakable bonds between best friends and lovers, and the Soulmates charm is crafted for the one who truly holds your heart.
Rendered in Swarovski Crystal with gleaming metal finishes, the charms are designed to be mixed, matched and layered across necklaces, pendants and bracelets—an invitation to style your love story your way. Conceived by creative director Giovanna Englebert, each piece balances whimsy with polish, delivering joyful glamour with a fashion-forward edge.
Wanderlust + Co

Southeast Asian jewellery brand Wanderlust + Co introduces Chapter 1: Lucky Valentine (Lunar Edition), a heartfelt celebration of love, luck, and new beginnings. Inspired by both Valentine’s Day and the Lunar season, the collection embraces the belief that lucky is a state of mind. Created for effortless layering and meaningful self-expression, the collection brings together heart motifs, lucky talismans, birthstone details and demi-fine pieces designed for everyday wear.
Highlights include the Multi Birthstone gold vermeil necklace, representing every month of the year in one delicate chain, and the Ace of Heart gold charm, a striking emblem for those who lead with emotion and intuition. As founder Jenn Low shares, the collection is about “intentional love that feels thoughtful, expressive, and full of hope.”
Jacob & Co

You can lock in forever with your partner with Jacob & Co’s Love Lockdown collection. Defined by its distinctive handcuff-inspired design, what might suggest restraint is transformed into a powerful symbol of chosen connection. Crafted in precious gold and set with hundreds of round brilliant-cut diamonds, each sculptural piece balances edge with elegance. Presented by Sincere Fine Watches and Jacob & Co, the collection celebrates commitment not as confinement, but as intention.
This story first appeared on GRAZIA Singapore (with amendments by GRAZIA Malaysia).
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