Classic cocktails are classics for a reason. They form the base knowledge of what it means to make a cocktail with the right balance and depth. But once you master the classics, there are no rules for what you can create. With this in mind, Martell is shaking things up and inviting Malaysia’s most curious drinkers along for the ride.
Introducing Make It With Martell, a global campaign that’s reimagining beloved classic cocktails through the lens of one of cognac’s most storied houses. The promise? A serve that lands “Shockingly Smooth” every single time—bold enough to notice yet balanced enough to crave.
Why Martell, why now
What sets Martell apart from every other cognac house is that it’s the only one that distils exclusively clear wines, stripping away sediment to capture the purest essence of French grapes. This clarity makes all the difference when creating a cocktail, resulting in a concoction that elevates rather than dominates. Think smoother textures, richer depth, and a fruit-forward finish that never overpowers the drink around it.
For the everyday cocktail drinker, it proves that when you understand how the base spirit shapes the drink, you’ll begin to choose your cocktails differently.
26 bars, one cocktail journey
From now until the end of August, Make It With Martell is unfolding across a curated line-up of 26 bars nationwide, each one presenting specially developed menus built around classic cocktails made with Martell. Whether you’re a Klang Valley regular or planning a bar crawl further beyond the state, there’s a stop calling your name:
Klang Valley (14 bars): Baijiu, BED, Da Bao, Iron Fairies, Jann, Lavantha, Lot22, Penrose, Reka:Bar, Sanctuary 38, Social Room, The Riff District, Upper House, XO
Penang (6 bars): Backdoor Bodega, BaoBae, Cocktails & Shots, Good Friends Club, Kool Kongsi, The Mandarin Bar
Johor (2 bars): Haiiro Usagi, Tales Creator
Melaka (3 bars): ABV, PN’6, The Old Merchant
Perak (1 bar): Tipsy Cocktail Bar
Drink, play, win
Every great night out deserves a little extra, and that’s where Swift Rewards comes in. Martell’s dedicated rewards programme turns your cocktail journey into a game worth playing: earn points by purchasing Make It With Martell cocktails, completing tasks, answering questions, or simply checking in daily. Stack up enough points, and you can unlock blind boxes packed with exclusive prizes, from Martell bottles and limited-edition streetwear to a rotating cast of branded merchandise.
The best part? Sign up for Swift Rewards, and you’ll score a complimentary Martell Highball to kick off the experience. So round up your friends for a night out and see what Martell cocktails are all about.
Your Move
Consider this your official invitation. Round up your circle, pick a bar from the list, and see what a classic cocktail tastes like when it’s made with Martell.
Visit a bar near you and discover Make It With Martell.
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