On G-Dragon, it might be a stack of chunky, colourful rings. On Jennie, a gemstone seemingly floating over a long glove. On aespa’s Winter, a pair of sculptural earrings catching the light mid-performance. The common denominator? Pomellato: the Milanese jewellery house that has quietly become a brand with a real foothold among the country’s biggest K-pop stars.
Founded in Milan in 1967 by Pino Rabolini, Pomellato built its identity around a fairly radical idea for the time: fine jewellery that women could wear every day, not just pull out for a gala. Two collections tend to come up again and again with Korean stars in particular: Iconica and Nudo.
Iconica is Pomellato’s take on modernist, Milanese-inspired design—bold, graphic pieces in coloured gemstones, meant to be stacked and layered rather than worn as a single, precious statement piece. Nudo, launched in 2001, is arguably the house’s signature line. The name is Italian for “naked,” and it refers to the setting: the gemstone sits without visible prongs, so it appears to hover, bare, on the finger. It comes in a huge range of colours, from citrine to blue topaz to amethyst, which makes it easy to mix and match.
G-Dragon, for example, has worn Pomellato’s Iconica pieces for years now, and he tends to wear several at once—rings and bracelets layered together rather than a single statement piece. Fan accounts and Korean style press have tracked specific pieces, including an Iconica bracelet and ring worn as a matching set at public appearances. His approach is very much in line with how Pomellato itself talks about the collection: not precious and occasion-only, but something you build a personal, slightly maximalist look with.
Meanwhile, Jennie’s most recent Pomellato moment came with her Fallen Angel EP, released in August 2026. In the music video, she wears Nudo rings over long gloves—a styling choice that plays into the 1920s-and-30s-inspired look of the video—set with blue topaz stones chosen to echo the colour palette of her hat and the video’s themes of calm and clarity.
Aespa’s Winter has been spotted wearing the Iconica earrings in music videos, while Evan most recently opted for the Iconica necklace at a recent awards night.
Pomellato has always marketed itself around the idea of “prêt-à-porter” jewellery; fine jewellery designed to be worn daily, stacked, mixed, and treated more like an accessory than an heirloom. That positioning maps neatly onto how Korean idols actually dress: layered, personality-driven styling where jewellery is part of an overall look rather than a single showpiece. Iconica’s stackability suits G-Dragon’s maximalist, gender-fluid approach to accessorising, while Nudo’s bright, clawless stones photograph well and read as playful rather than staid for the camera—exactly the type of jewellery that holds its own in a close-up.
It is also worth noting the more conventional side of the story: Pomellato has been actively building out ambassadors across Asia. The brand has more recently named Chinese actress Yang Zi and C-pop idol Roy Wang as global ambassadors, fronting Nudo and Iconica campaigns, respectively. The wave of Korean celebrity appearances fits into that broader push to grow the brand’s presence with a younger, Asian audience. In other words, there is clearly a strategy behind the sudden ubiquity, but the important part is that the jewellery does not feel imposed on the stars; it fits the way they already dress.
This article originally appeared on Grazia Singapore.