When Cadillac makes its Formula One debut in 2026, the track won’t just be about speed—it will be about style.
On Tuesday, August 26, Cadillac F1 confirmed its driver lineup—Sergio Pérez and Valtteri Bottas—for its 2026 debut, with Tommy Hilfiger serving as the team’s official apparel and lifestyle partner (announced June 3).
The New Formula: F1 x Fashion
In recent years, Formula One has emerged as more than a sport. With Netflix’s Drive to Survive fueling its global fandom and drivers like Lewis Hamilton blurring the lines between athlete and style icon, the paddock has become a runway in its own right. Now, Cadillac’s choice to align with Tommy Hilfiger underscores just how central fashion has become to the F1 experience.
For fans, this means that trackside uniforms won’t just be functional— they’ll be fashionable. Tommy Hilfiger’s signature American prep-meets-streetwear aesthetic will dress the team both on the track and behind the scenes, cementing the idea that F1 is as much a lifestyle brand as it is a racing series.
An All-American Statement
Cadillac’s entry marks Formula One’s 11th team, and by partnering with Hilfiger, the move feels distinctly Americana. In a sport historically dominated by European houses and carmakers, the collaboration introduces a fresh perspective — one that pairs U.S. automotive heritage with American fashion’s global influence.
For GRAZIA readers, it’s not just about a team launch; it’s about witnessing a shift in how American creativity is positioning itself on the international stage—through horsepower and hemlines alike.
Fashion for the Fans
The collaboration won’t stay limited to pit crews and paddock moments. In February 2026, Tommy Hilfiger will release a global fanwear collection designed to bring this high-octane style to wardrobes everywhere. Expect jackets, graphic T-shirts, sweatshirts, tank tops, hoodies, polos, logo caps, and zip pullovers—pieces that lean into the growing demand for fashion-driven sports merch.
It’s more than memorabilia. It’s fashion’s entry into motorsport culture, making the racetrack’s energy accessible on city streets worldwide.
What This Means for Style Going Forward
The Cadillac x Tommy Hilfiger partnership signals a cultural convergence: racing is no longer just about engines, and fashion is no longer just about runways. Together, they’re shaping an aesthetic where performance meets lifestyle, and fans are invited to wear the future of sport in their everyday lives.
As Formula One accelerates into a new era, one thing is certain: style has officially taken pole position.
This story first appeared on GRAZIA USA.
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