• STYLE
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  • ALT + BEAUTY AWARDS 2025
  • STYLE
  • FINERY
  • BEAUTY
  • CULTURE
  • CELEBRITY
  • TASTE
  • COVER STORY
  • ALT + BEAUTY AWARDS 2025
  • STYLE
  • FINERY
  • BEAUTY
  • CULTURE
  • CELEBRITY
  • TASTE
  • COVER STORY
  • ALT + BEAUTY AWARDS 2025

Beauty Trends

Which Nail Shape Is the New Fashion of Summer?

To squoval or not to squoval?

The Art Of Gwyneth Paltrow’s ‘Everything Shower’

Is your shower doing enough? That’s the question we’re all asking as Gywneth Paltrow’s ‘everything shower’ routine goes viral.

TikTok is Going Crazy for the Strawberry Girl Aesthetic – Here’s What it Involves

The #strawberrygirl hashtag has 13.8 million views on TikTok and counting

Lana Del Rey Coded ‘Cherry Cola Lips’ is Tiktok’s Latest Beauty Fixation

Lips like cola, plumped with the taste of cherry pies.

Beyond a Collectible: How Beauty Collaborations with Artists is the Acme of Cultural Partnerships

In a world of partnerships, artistic harmony transcends fame.
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