Gabrielle Chanel’s love of quilting began long before she ever dreamt of founding her fashion house. In 1906, while living with her lover Etienne Balsan, she noticed the stitched patterns on horse blankets and stable boys’ jackets. The bold, structured look fascinated her, and by the 1920s, she was weaving it into her interiors and her fashion designs. What started as a detail borrowed from the stables would soon become one of the most recognisable signatures of Chanel.
Decades later, the motif took on a new life in 2015 with the arrival of Coco Crush, a fine jewellery line that interprets the quilted design in gold. The pieces combine precise, criss-crossed incisions with soft curves, creating jewellery that feels modern yet timeless. The collection was designed for women who see jewellery as a way to mark their personal milestones, and its clean, sculptural lines quickly turned it into a contemporary icon of the house.
Central to its appeal is Chanel’s own Beige Gold—an exclusive 18-carat alloy that reflects Gabrielle Chanel’s fondness for warm, protective shades. This tone echoes her earliest creations, from the tweed of her suits to the leather of her two-tone shoes. It’s a colour designed to sit beautifully against the skin.
Since its launch, Coco Crush has continued to evolve. Fully diamond-paved designs introduced a new sense of luxury, and in 2025, the Chanel jewellery studio developed an innovative setting technique, placing diamonds along the quilted lines so they shimmer as though scattered by chance. And beyond that, rubies now gleam within the etched gold. For Gabrielle Chanel, each meeting was a play of luck and destiny—reflected in the Coco Crush collection, where precise incisions on curved surfaces tell a story of connection.
What we love about the Coco Crush collection is how easy it is to stack, mix, and match. Here we take a look at five different ways to wear it.
Mini But Many
Layer your Mini Crush rings with style. Mix two, three, or four Coco Crush mini rings—crafted in different shades of gold, with or without diamonds, and wear them across fingers or hands for a refined statement. DJ Ashley Lau shows us how she does it effortlessly—it’s giving a little bit of punk with its rebellious energy, but also refined with the clean lines. It’s the kind of mix that feels cool without trying too hard.
Triple Crush
Mix all three Coco Crush ring sizes and spread them across both hands. Actor Meerqeen does just that, styling the mini, small, and large versions in 18k white gold—some sleek, some set with diamonds—for a striking, modern look.
All For 1
Stack up your Coco Crush rings on one finger—play around with sizes, mix the golds, and throw in a few diamonds for good measure. Entrepreneur Jane Chuck shows how it’s done, pairing a large ring with two minis for a look that’s equal parts bold, playful, but sophisticated.
Total Look
Mix and match pieces from the Coco Crush collection—rings, bracelets, earrings, and necklaces all worn together. Actress Eyka Farhana goes all out, styling the full line of earrings, an ear cuff, necklaces, rings, and bangles. With Coco Crush, more is never too much. There’s a quiet elegance to the collection that keeps things innately stylish.
Toi et Moi Together
Slip on two Coco Crush Toi et Moi rings—whether on the same finger or spread across a few. These pieces put a fresh spin on the classic toi et moi style, which has long symbolised two souls side by side. Chanel’s take brings together two sleek lines that meet as one, a nod to lives and destinies crossing paths. The smaller Toi et Moi comes with two sparkling diamonds, offered in white and beige gold, or all-beige gold if you prefer. Stack them high or keep it simple—it’s entirely up to you.
READ MORE
Qeelin Presents Its 2025 Fine Jewellery Collection at The Exchange TRX
Venice Film Festival 2025: The Best Jewellery Looks That Stole the Spotlight