Mido’s Multifort TV Big Date Finds The Middle Ground Between Modern Functions And Vintage Design

The TV-shaped case watch was also presented by Korean-star Kim Soo Hyun.

Circles and rectangles are what we normally come across in the world of watches. But, after 50 years of the TV-shaped watch, Mido revives the cult classic—an almost square rectangle shape with rounded edges, a piece that fits just right within the luxury style of sports watches. And today we have the Mido Multifort TV Big Date.

Over the years, the TV-shaped watch made a couple of comebacks, in the years 1973, 1980 and 2000. Franz Linder, CEO of Mido said, “We believe 50 years of the TV-shape is a good momentum for a revival. It has a kind of 70’s design, even though it’s a contemporary look. The TV-shape design watch came from the 1970s and it’s trendy today, so it’s a look the younger people get to experience”.

Mido presented their latest novelty in Park Hyatt Hotel, Bangkok recently with their brand ambassador: the charismatic Korean star Kim Soo Hyun, and other Asian press and celebrities. At the event space, guests were visually transported back to 1973, when the first Mido TV-shaped watch was introduced. The My Love from The Star actor tells Grazia Malaysia that the most unexpected thing he has learned about watches so far would be, “Definitely COSC. I learned it after I became the ambassador of MIDO.” COSC is an acronym for ‘Contrôle Officiel Suisse des Chronomètres’, an organisation that serves as a third party to examine the superior accuracy of luxury watches using various tests. 

In regards to the Multifort TV Big Date, what stands out to the actor is “the ‘big date’. At first glance, the big date is very noticeable. And something that isn’t either round or square-shaped case reminds me of an old TV, which has a vintage but very modern vibe.”

For the new piece, the standout feature is the Big Date display at the 12 o’clock window, and powering the watch is the self-winding Calibre 80 with an 80-hour power reserve. This collection comes in a variety of dial colours and two bracelet options—the steel bracelet with polished central mallets that add an elegant roundness to the watch, and rubber straps that make the watch extra sporty. 

Linder said, “We like to claim ourselves as a leader that offers accessible, fine Swiss watchmaking. You can get a great swissmaking watch at an accessible price. Trends come and go, but the results of technology and revolution will always be looking to become better, and that’s our DNA”.