Justin Bieber is dropping new music for the first time since 2021.
On Thursday, Justin and Hailey Bieber took to their Instagram accounts to drop photos of billboards advertising his new album. Following the posts, The Hollywood Reporter broke the news officially. The album will be titled Swag and is releasing on Friday July 11, likely around 5 PM AEST, for those of us on this side of the equator.
This project comes after major life changes, including the birth of his son Jack Blues Bieber last year, as well as his split from longtime manager Scooter Braun in 2023. Concurrently, Justin and Hailey have also been the source of constant speculation regarding their marriage. Though, recent social media posts seem to indicate they are in a good place at the moment.
The album will be made up of 20 tracks and includes features from Gunna, Sexxy Red, and Cash Cobain. The track titles suggest the album will touch on mental health, his marriage, fatherhood, and faith. Notably, many of the official promotional images seem to feature both Hailey and Jack, so we can assume his family will be a recurring theme.
Hailey herself has already reacted to the news, taking to her Instagram stories to not only share images of album promotions, but also to reference Justin’s “clocking it” meme in the process. She wrote, “Is it finally clocking to you fucking losers?” under a photo of the track list.
We’re clocking it. And surely all will be even more clear, when the album officially drops.
This story first appeared on GRAZIA International.
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