
Sweet butter yellow was everywhere barely a year ago, from the runways to our FYPs. This season, its siblings—acid neon, bright lemon, vibrant canary and muted mustard—are joining the party. Every shade of yellow is here to claim its throne as the colour of the year, or this season at the very least.


Spring/Summer 2026

Though the runways never cater solely to one school of thought, fashion’s upper echelons seem to agree collectively that primary colours are having a moment—perhaps a rebellious riposte to Pantone’s declaration of “Cloud Dancer” (all-white) as the representation of 2026. Spring/Summer 2026, as most fashion enthusiasts will already know, is a season of debuts: the so-called “Great Reset”, where Dior, Chanel, Loewe, Bottega Veneta and more welcome their new creative leads. Those attuned to the runways may have noticed that all these shows are adorned with yellow. Call it a beautiful coincidence, but there is no doubt that a hue as fresh and summery as this spells “in with the new”.


Beyond the catwalks, celebrities have also embraced the colour wholeheartedly. Jennie of Blackpink appeared at the front row at Chanel’s Spring/Summer 2026 show with a small, citrus-yellow flap bag, contrasting against her light-blue co-ords and smudged eye makeup. The otherwise soft look is accentuated by that lively pop of yellow—an ensemble that could illuminate an evening event in an instant. Lisa, on the other hand, paired her bright-yellow sleeveless top with black leather trousers adorned with stud detailing for the group’s “Jump” music video. Taking an opposite approach to her bandmate, yellow here serves to balance the outfit. The comparatively minimal top sets off the edgy leather bottoms and chunky spiked bracelets. And that tight-on-baggy formula? It remains firmly in our good books.


While spotlight-stealer yellow works magic on performances and front rows, it is also a colour that can be incorporated effortlessly into a daily wardrobe, even for the staunchest “black only” believer. The simplest way to style it? Pair it with denim, as Baipor Thitiya and Yuna from Itzy have done. The main difference between their looks lies in their choice of accessories. Although both opted to finish their outfits with Chanel bags, Baipor’s palm-sized mini pouch in matching yellow imparts an elegant sensibility, while Yuna’s classic 2.55 in red—clashing with her yellow top—delivers a bold street-style statement.



Given that Thailand and Malaysia share similar climates, it is only natural to look to Thai celebrities for styling cues. Tu Tontawan teams a yellow top with fluffy headwear trimmed in the same hue; Becca Armstrong opts for a neutral palette, framing brown and yellow together; Milk Pansa pairs a cyan blue jacket with playful yellow shorts, finished with open-toe heels; while Orm Kornnaphat layers a yellow cardigan over a mini skirt, accessorising, of course, with a Dior Book Tote patterned with buttercup motifs.


On that note, the Dior Book Tote made its glorious comeback, and the Book Cover Tote has been the talk of the town for a while now—especially the Dracula by Bram Stoker in striking yellow. Mingyu of Seventeen couples his tote bag with a matching hoodie, toning the yellow-on-yellow down with a pair of humble black jeans.


As 2000s fashion lines up for a revival—think trucker caps, micro-miniskirts and, of course, neon—leave it to the freshly debuted K-pop sensation to ride the fluorescent wave, because how could Kiiikiii‘s stage outfits not steal your attention? Donning a neon sleeveless top layered over luminous green and radioactive pink shorts that clash, Kya channels the aughts’ vivacity that reigned on stage two decades ago for the group’s “Delulu” performance. We aren’t the ones calling for this resurgence; the trendsetters are. If that highlighter hue feels too brash—or too Jane Fonda—for your liking, an accessory is always the best solution. With yellow, it’s go bold or go home. Felix of Stray Kids, for example, with his head-turning yellow headwear (which also doubles as gloves), is one for the street style books.





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