We want it quick, we want it creative, and we want it now. What else? We are, of course, talking about our Nespresso coffee preferences. The brand’s latest release—the Nespresso Vertuo Up—makes it even easier and quicker to brew coffee just the way you like it, and the campaign’s tagline is infectious: What Else?
We got to experience the machine for ourselves recently at the Nespresso Vertuo World event in Siam Paragon, Bangkok, and even had a chance to get up close and personal with the main campaign star: renowned South Korean actress Kim Go-eun. She tells us her favourite Nespresso Vertuo drink (an iced Americano made with the Intenso capsule) and her favourite time of the day to enjoy a coffee (on-the-go, filled in a Nespresso tumbler to drink while on set).
Appearing alongside Kim at the event in Siam Paragon were Thai actors Chompoo Araya and Win Metawin, who also showed the crowd their favourite ways to make their Nespresso coffee. Win impressed everyone with his bartending skills by shaking up the Nespresso coffee and pouring it over ice and soda for a refreshing drink, while Chompoo proved that a flavoured iced latte is the best way to showcase the Vertuo Up’s Coffee Creations prowess.
The new Vertuo Up machine
At the heart of the machine is Centrifusion Technology, a brewing system that spins each capsule at high speed while infusing it with hot water, drawing out its flavour and finishing each cup with a velvety crema. The Vertuo Up machine can be ready to brew in three seconds from a cold start, making mornings that much simpler to navigate.
What Else? With the Nespresso Smart App, you can control your cup size and temperature while getting real-time maintenance alerts and access to a growing recipe platform. The latter is the key to you getting creative with your coffee drinks because there’s now a whole breadth of ways you can have flavoured coffee at home. The dedicated Coffee Creations mode is part of the experience—it is a concentrated extraction setting made for milk-based, plant-based, and over-ice preparations. It brews a bold base that maintains its character when combined with milk or poured over ice, so you can make coffee any way you like.
The machine itself is a work of art, using a new vertical capsule orientation that gives the machine a slimmer footprint, along with a redesigned lever that opens and closes with a fluid motion. We particularly like that you can shift the water tank to fit your space, rather than having to make space in your home for the Vertuo Up.
If you’ve seen the new Nespresso Vertuo Up campaign featuring Dua Lipa and South Korean actress Kim Go-eun, you’ll know that the possibilities are endless with this new machine. Every cup of coffee becomes an opportunity to ask, “What Else?”
Check out our interview with Win Metawin and Chompoo Araya below.
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